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Consumer Ethnocentrism, Country of Origin and Marketing
- Food Market in Poland
Engelsk
Bogcover for Consumer Ethnocentrism, Country of Origin and Marketing af Tomasz Domanski, Pawel Bryla, 9781032269023
Specifikationer
Sprog:
Engelsk
Sider:
336
ISBN-13:
9781032269023
Indbinding:
Paperback
ISBN-10:
1032269022
Udg. Dato:
27 maj 2024
Størrelse i cm:
23,4 x 15,6
Oplagsdato:
27 maj 2024
Forfatter(e):

Consumer Ethnocentrism, Country of Origin and Marketing

- Food Market in Poland
Engelsk
Paperback 2024
Format:

Bog beskrivelse

Country of origin and consumer ethnocentrism are evolving constructs as consumers’ perception of country, state, or region changes over time. Understanding consumer motivations and attitudes towards a country and its products can provide valuable insights for marketing strategies.

This book explores the phenomena of consumer ethnocentrism and country-of-origin effect on the food market using examples from Polish retailers. The book aims to determine how appeals to the domestic or foreign country-of-origin provided through claims, symbols, labels, and quality signs can affect consumer attitudes and food purchase intentions as well as to contextualise consumer behaviour issues in the broader picture of the entire system of food production and distribution. The reader will gain a comprehensive understanding of consumer ethnocentrism and country-of-origin effect on the food market based on a series of original research studies conducted in Poland. The combination of quantitative and qualitative research methods provides novel and valuable insights into the phenomena under study.

Based on original research, this innovative volume will be a valuable resource for consumer behaviour, food marketing, and international marketing scholars and students.

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Specifikationer
Sprog:
Engelsk
Sider:
336
ISBN-13:
9781032269023
Indbinding:
Paperback
ISBN-10:
1032269022
Udg. Dato:
27 maj 2024
Størrelse i cm:
23,4 x 15,6
Oplagsdato:
27 maj 2024
Forfatter(e):
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