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Consumer Lessons from a Pandemic
Engelsk
Bogcover for Consumer Lessons from a Pandemic af Erin Robinson, Nicole J. Olynk Widmar, Michael L. Smith, 9781626712751
Specifikationer
Sprog:
Engelsk
Sider:
80
ISBN-13:
9781626712751
Indbinding:
Paperback
ISBN-10:
1626712751
Udg. Dato:
15 dec 2025
Størrelse i cm:
21,6 x 14,0
Serie:
Consumer Corner: Unconventional Lessons from Consumer Behavior
Oplagsdato:
15 dec 2025
Paperback 2025
Format:

Bog beskrivelse
What did we learn about consumer behavior when the world was turned upside down due to COVID-19? Consumer Lessons From a Pandemic examines how a global crisis exposed and reshaped the values, priorities, and decision-making patterns of everyday people. From disrupted routines to supply-chain shocks, this volume explores the consumer behaviors that emerged in response to extreme uncertainty and how those behaviors continue to evolve. Topics include pandemic-induced grocery spending shifts, the importance of consumer trust, lessons from the infant-formula shortage, and the rise of remote work both as a preference and a negotiation point. By pairing real-world behavior with research and reflection, this book highlights how crisis decision-making reveals deeper truths about consumer needs—and the fragility and resilience of the systems built to meet them. For those working in agriculture, food, retail, and policy, Consumer Lessons From a Pandemic is both a postcrisis case study and a lasting reminder that understanding the consumer means meeting them where they are, even in the most uncertain times.
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Specifikationer
Sprog:
Engelsk
Sider:
80
ISBN-13:
9781626712751
Indbinding:
Paperback
ISBN-10:
1626712751
Udg. Dato:
15 dec 2025
Størrelse i cm:
21,6 x 14,0
Serie:
Consumer Corner: Unconventional Lessons from Consumer Behavior
Oplagsdato:
15 dec 2025
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