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Consumer Profiles (RLE Consumer Behaviour)
- An introduction to psychographics
Engelsk
Bogcover for Consumer Profiles (RLE Consumer Behaviour) af Barrie Gunter, Adrian Furnham, 9781138832466
Specifikationer
Sprog:
Engelsk
Sider:
202
ISBN-13:
9781138832466
Indbinding:
Paperback
ISBN-10:
1138832464
Udg. Dato:
7 okt 2015
Størrelse i cm:
14,0 x 21,3 x 1,1
Oplagsdato:
7 okt 2015
Forfatter(e):

Consumer Profiles (RLE Consumer Behaviour)

- An introduction to psychographics
Engelsk
Paperback 2015
Format:

Bog beskrivelse

Psychographics have been developed in the field of market research as a way to relate consumer behaviour to market choice. This book, originally published in 1992, introduces the essential elements of psychographics. It shows how researchers go about defining consumer profiles and designing successful research programmes. It looks at the way they are applied in various consumer groups and uses case study material to focus on some specific products from cameras to pet food.

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Specifikationer
Sprog:
Engelsk
Sider:
202
ISBN-13:
9781138832466
Indbinding:
Paperback
ISBN-10:
1138832464
Udg. Dato:
7 okt 2015
Størrelse i cm:
14,0 x 21,3 x 1,1
Oplagsdato:
7 okt 2015
Forfatter(e):
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