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Consumer Psychology
- A Life Span Developmental Approach
Engelsk
Bogcover for Consumer Psychology af Brian M. Young, 9783030081294
Specifikationer
Sprog:
Engelsk
Sider:
354
ISBN-13:
9783030081294
Indbinding:
Paperback
ISBN-10:
303008129X
Udg. Dato:
26 jan 2019
Størrelse i cm:
21,0 x 14,8
Oplagsdato:
26 jan 2019
Forfatter(e):

Consumer Psychology

- A Life Span Developmental Approach
Engelsk
Paperback 2019
Format:

Bog beskrivelse
This book approaches consumer psychology from a unique perspective - it covers the entire lifespan, from birth to old age. This book brings together the most recent findings and theories on child and youth consumption, including children’s understanding of advertising and marketing, teen and youth identities and their consumption tastes.
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Specifikationer
Sprog:
Engelsk
Sider:
354
ISBN-13:
9783030081294
Indbinding:
Paperback
ISBN-10:
303008129X
Udg. Dato:
26 jan 2019
Størrelse i cm:
21,0 x 14,8
Oplagsdato:
26 jan 2019
Forfatter(e):
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