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Consumer Research for Museum Marketers
- Audience Insights Money Can't Buy
Engelsk
Bogcover for Consumer Research for Museum Marketers af Margot A. Wallace, 9780759118096
Specifikationer
Sprog:
Engelsk
Sider:
160
ISBN-13:
9780759118096
Indbinding:
Paperback
ISBN-10:
0759118094
Udg. Dato:
16 jan 2010
Størrelse i cm:
22,7 x 15,4 x 1,2
Forlag:
Oplagsdato:
16 jan 2010
Forfatter(e):

Consumer Research for Museum Marketers

- Audience Insights Money Can't Buy
Engelsk
Paperback 2010
Format:

Bog beskrivelse
What museum does not want insight into what its visitors and potential visitors are looking for? Nearly every function within the museum benefits from a deeper understanding of visitors: curators, educators, fundraisers, marketers, store and cafe managers, guards, and volunteers. This book creatively instructs museums on how to study visitors to make their exhibits, programs, and shops more appealing for all segments of the public. Each chapter identifies an observed visitor behavior or attitude and details how it can significantly affect attendance, satisfaction, and loyalty. The author''s approach explains how all museum personnel can participate in valuable observational research without breaking the bank on expensive studies.
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Specifikationer
Sprog:
Engelsk
Sider:
160
ISBN-13:
9780759118096
Indbinding:
Paperback
ISBN-10:
0759118094
Udg. Dato:
16 jan 2010
Størrelse i cm:
22,7 x 15,4 x 1,2
Forlag:
Oplagsdato:
16 jan 2010
Forfatter(e):
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