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Consumer Social Values

Engelsk Paperback

Consumer Social Values

Engelsk Paperback
Tjek vores konkurrenters priser

Social values are central to people’s lives, guiding behaviors, and judgments, and defining who we are. This book advances understanding of consumer social values and their roles in the global marketplace by refining and directing existing knowledge of consumer behaviors.

With a diverse set of contributors from different parts of the world, this engaging collection provides a unique examination of social values through cross-cultural research. It incorporates input from researchers with varying academic backgrounds from marketing to psychology and philosophy, and also focuses on a range of methodological approaches including surveys, ethnography, interviews, semantic analysis, and neuroscience. The book introduces innovative concepts and provides comprehensive coverage of several specialized areas, to offer an important contribution to values research and discussion. Key topics include values and choice; means-end chains; relations among goals; motives; religion and personality; value measurement and values related to specific services and industries.

Consumer Social Values is an essential resource for scholars, students, and practitioners of consumer psychology and marketing communications.

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Tjek vores konkurrenters priser
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Tjek vores konkurrenters priser

Social values are central to people’s lives, guiding behaviors, and judgments, and defining who we are. This book advances understanding of consumer social values and their roles in the global marketplace by refining and directing existing knowledge of consumer behaviors.

With a diverse set of contributors from different parts of the world, this engaging collection provides a unique examination of social values through cross-cultural research. It incorporates input from researchers with varying academic backgrounds from marketing to psychology and philosophy, and also focuses on a range of methodological approaches including surveys, ethnography, interviews, semantic analysis, and neuroscience. The book introduces innovative concepts and provides comprehensive coverage of several specialized areas, to offer an important contribution to values research and discussion. Key topics include values and choice; means-end chains; relations among goals; motives; religion and personality; value measurement and values related to specific services and industries.

Consumer Social Values is an essential resource for scholars, students, and practitioners of consumer psychology and marketing communications.

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Se mere i:
Produktdetaljer
Sprog: Engelsk
Sider: 278
ISBN-13: 9781138240438
Indbinding: Paperback
Udgave:
ISBN-10: 1138240435
Kategori: Markedsundersøgelser
Udg. Dato: 9 maj 2019
Længde: 21mm
Bredde: 228mm
Højde: 152mm
Forlag: Taylor & Francis Ltd
Oplagsdato: 9 maj 2019
Forfatter(e):
Forfatter(e)

Kategori Markedsundersøgelser

ISBN-13 9781138240438

Sprog Engelsk

Indbinding Paperback

Sider 278

Udgave

Længde 21mm

Bredde 228mm

Højde 152mm

Udg. Dato 9 maj 2019

Oplagsdato 9 maj 2019

Forlag Taylor & Francis Ltd

Kategori sammenhænge