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Consumer Voice
- The Democratization of Consumption Markets in the Digital Age
Engelsk
Bogcover for Consumer Voice af S. Umit Kucuk, 9783030539825
Specifikationer
Sprog:
Engelsk
Sider:
126
ISBN-13:
9783030539825
Indbinding:
Hardback
ISBN-10:
3030539822
Kategori:
Udg. Dato:
2 sep 2020
Størrelse i cm:
21,0 x 14,8
Oplagsdato:
2 sep 2020
Forfatter(e):

Consumer Voice

- The Democratization of Consumption Markets in the Digital Age
Engelsk
Hardback 2020
Format:

Bog beskrivelse
This book proposes a new type of consumer called a voicing consumer, or a voicesumer. Current theory discusses new types of consumer complaint behaviors, such as consumer activism and boycott, but this book fills a void by defining how these changes have created a new type of consumer.
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640,75 kr
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Specifikationer
Sprog:
Engelsk
Sider:
126
ISBN-13:
9783030539825
Indbinding:
Hardback
ISBN-10:
3030539822
Kategori:
Udg. Dato:
2 sep 2020
Størrelse i cm:
21,0 x 14,8
Oplagsdato:
2 sep 2020
Forfatter(e):
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