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Consumers, Society and Marketing
- A Sustainability Perspective
Af: Ezlika M. Ghazali, Dilip S. Mutum
Engelsk Hardback
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Consumers, Society and Marketing
- A Sustainability Perspective
Af: Ezlika M. Ghazali, Dilip S. Mutum
Engelsk Hardback
Hardback
1.097 kr
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6 - 8 hverdage
Om denne bog
Environment and social responsibility are paramount for any modern business strategy, and the field of marketing is adapting itself to the new focus on sustainability. The study of the interface between consumers, society, and marketing is crucial for understanding the complex interactions between individuals and the products and services they consume and the resulting implications. In this book, the authors delve into the latest research and theories on the subject, providing insight into the various factors that shape consumer behavior and the broader impacts of marketing on society. Whether you are a student, professional, or simply curious about the topic, this book will provide a valuable resource for your learning and exploration.  Instead of treating ethical foundations and critical marketing perspectives separately, this book merges them and takes a broader sustainability perspective. It examines the various ways in which businesses are incorporating sustainability into their marketing strategies, and the impact these efforts are having on consumers, the economy, and the planet. Topics covered in this book include:Evolution of marketing thoughtCritique of marketingSustainable marketingSocial marketingEvolving consumer representations and roles, and many more
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Product detaljer
Sprog:
Engelsk
Sider:
174
ISBN-13:
9783031393587
Indbinding:
Hardback
Udgave:
ISBN-10:
3031393589
Kategori:
Udg. Dato:
8 sep 2023
Længde:
0mm
Bredde:
155mm
Højde:
235mm
Forlag:
Springer International Publishing AG
Oplagsdato:
8 sep 2023
Forfatter(e):
Kategori sammenhænge