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Consuming Extreme Sports
- Psychological Drivers and Consumer Behaviours of Extreme Athletes
Engelsk
Bogcover for Consuming Extreme Sports af Francesco Raggiotto, 9783030401269
Specifikationer
Sprog:
Engelsk
Sider:
126
ISBN-13:
9783030401269
Indbinding:
Hardback
ISBN-10:
303040126X
Kategori:
Udg. Dato:
13 mar 2020
Størrelse i cm:
21,0 x 14,8
Oplagsdato:
13 mar 2020
Forfatter(e):

Consuming Extreme Sports

- Psychological Drivers and Consumer Behaviours of Extreme Athletes
Engelsk
Hardback 2020
Format:

Bog beskrivelse
By demonstrating that extreme consumers are characterized by a unique psychology that leads them to act and think differently, this book offers scholars deeper insights into consumer behaviour, while also helping practitioners target this lucrative marketing segment more effectively.
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Specifikationer
Sprog:
Engelsk
Sider:
126
ISBN-13:
9783030401269
Indbinding:
Hardback
ISBN-10:
303040126X
Kategori:
Udg. Dato:
13 mar 2020
Størrelse i cm:
21,0 x 14,8
Oplagsdato:
13 mar 2020
Forfatter(e):
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