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  2. Idræt: Træning og coaching
  3. Idrætspsykologi

Consuming Extreme Sports

- Psychological Drivers and Consumer Behaviours of Extreme Athletes
Af: Francesco Raggiotto Engelsk Paperback

Consuming Extreme Sports

- Psychological Drivers and Consumer Behaviours of Extreme Athletes
Af: Francesco Raggiotto Engelsk Paperback
Tjek vores konkurrenters priser

This book explores the consumption behaviour of ''extreme'' athletes from a quantitative perspective. Extreme sports are a multi-billion-dollar industry. The behaviour of athletes who participate in them differs from the majority of consumers in that they voluntarily seek out risky and dangerous situations that other consumers actively avoid. It has therefore been suggested that these consumer-athletes may have a unique psychology in this regard.

The book adopts a novel approach based on established psychological theories concerning the behaviour of extreme individuals, applying and translating them into marketing research and practice. It discusses how specific psychological drivers impact the consumption behaviour of consumer-athletes and a variety of marketing-relevant outcomes.

By demonstrating that extreme consumers are characterized by a unique psychology that leads them to act and think differently, this book offers scholars deeper insights into consumer behaviour, while also helping practitioners target this lucrative marketing segment more effectively.

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This book explores the consumption behaviour of ''extreme'' athletes from a quantitative perspective. Extreme sports are a multi-billion-dollar industry. The behaviour of athletes who participate in them differs from the majority of consumers in that they voluntarily seek out risky and dangerous situations that other consumers actively avoid. It has therefore been suggested that these consumer-athletes may have a unique psychology in this regard.

The book adopts a novel approach based on established psychological theories concerning the behaviour of extreme individuals, applying and translating them into marketing research and practice. It discusses how specific psychological drivers impact the consumption behaviour of consumer-athletes and a variety of marketing-relevant outcomes.

By demonstrating that extreme consumers are characterized by a unique psychology that leads them to act and think differently, this book offers scholars deeper insights into consumer behaviour, while also helping practitioners target this lucrative marketing segment more effectively.

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Produktdetaljer
Sprog: Engelsk
Sider: 126
ISBN-13: 9783030401290
Indbinding: Paperback
Udgave:
ISBN-10: 3030401294
Kategori: Idrætspsykologi
Udg. Dato: 13 mar 2021
Længde: 0mm
Bredde: 148mm
Højde: 210mm
Forlag: Springer Nature Switzerland AG
Oplagsdato: 13 mar 2021
Forfatter(e): Francesco Raggiotto
Forfatter(e) Francesco Raggiotto

Kategori Idrætspsykologi

ISBN-13 9783030401290

Sprog Engelsk

Indbinding Paperback

Sider 126

Udgave

Længde 0mm

Bredde 148mm

Højde 210mm

Udg. Dato 13 mar 2021

Oplagsdato 13 mar 2021

Forlag Springer Nature Switzerland AG

Kategori sammenhænge