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Contemporary Consumption, Consumers and Marketing
- Cases from Generations Y and Z
Engelsk
Bogcover for Contemporary Consumption, Consumers and Marketing af Brendan Canavan, 9780367820947
Specifikationer
Sprog:
Engelsk
Sider:
162
ISBN-13:
9780367820947
Indbinding:
Paperback
ISBN-10:
0367820943
Kategori:
Udg. Dato:
29 dec 2020
Størrelse i cm:
17,4 x 24,4 x 1,6
Oplagsdato:
29 dec 2020
Forfatter(e):

Contemporary Consumption, Consumers and Marketing

- Cases from Generations Y and Z
Engelsk
Paperback 2020
Format:

Bog beskrivelse

Contemporary Consumption, Consumers and Marketing: Cases from Generations Y and Z explores current consumer, consumption and marketing cases and issues, posing questions that complement, extend and challenge established marketing theory while keeping in mind megatrends such as climate crisis, economic inequality and digital connectivity. It also considers how such major changes affect consumer societies, cultures and individuals, especially those from Generations Y and Z.

Each chapter is built around a theme that encapsulates current theoretical and professional debates around consumption, consumers and marketing. Examples and up-to-date case studies throughout the book explore how brands are adapting to current circumstances across Generations X, Y and Z and investigate the state of marketing at a time of flux.

This book is essential reading for undergraduates, postgraduates and practitioners interested in marketing and consumer behaviour.

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Specifikationer
Sprog:
Engelsk
Sider:
162
ISBN-13:
9780367820947
Indbinding:
Paperback
ISBN-10:
0367820943
Kategori:
Udg. Dato:
29 dec 2020
Størrelse i cm:
17,4 x 24,4 x 1,6
Oplagsdato:
29 dec 2020
Forfatter(e):
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