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Contemporary Issues in Digital Marketing

Engelsk Paperback

Contemporary Issues in Digital Marketing

Engelsk Paperback
Tjek vores konkurrenters priser

This book presents a comprehensive overview of the key topics, best practices, future opportunities and challenges in the Digital Marketing discourse. With contributions from world-renowned experts, the book covers:

  • Big Data, Artificial Intelligence and Analytics in Digital Marketing
  • Emerging technologies and how they can enhance User Experience
  • How ‘digital’ is changing servicescapes
  • Issues surrounding ethics and privacy
  • Current and future issues surrounding Social Media
  • Key considerations for the future of Digital Marketing
  • Case studies and examples from real-life organisations

Unique in its rigorous, research-driven and accessible approach to the subject of Digital Marketing, this text is valuable supplementary reading for advanced undergraduate and postgraduate students studying Digital and Social Media Marketing, Customer Experience Management, Digital Analytics and Digital Transformation.

Tjek vores konkurrenters priser
Normalpris
kr 507
Fragt: 39 kr
6 - 8 hverdage
20 kr
Pakkegebyr
God 4 anmeldelser på
Tjek vores konkurrenters priser

This book presents a comprehensive overview of the key topics, best practices, future opportunities and challenges in the Digital Marketing discourse. With contributions from world-renowned experts, the book covers:

  • Big Data, Artificial Intelligence and Analytics in Digital Marketing
  • Emerging technologies and how they can enhance User Experience
  • How ‘digital’ is changing servicescapes
  • Issues surrounding ethics and privacy
  • Current and future issues surrounding Social Media
  • Key considerations for the future of Digital Marketing
  • Case studies and examples from real-life organisations

Unique in its rigorous, research-driven and accessible approach to the subject of Digital Marketing, this text is valuable supplementary reading for advanced undergraduate and postgraduate students studying Digital and Social Media Marketing, Customer Experience Management, Digital Analytics and Digital Transformation.

Produktdetaljer
Sprog: Engelsk
Sider: 188
ISBN-13: 9780367555351
Indbinding: Paperback
Udgave:
ISBN-10: 0367555352
Udg. Dato: 30 nov 2021
Længde: 20mm
Bredde: 245mm
Højde: 174mm
Forlag: Taylor & Francis Ltd
Oplagsdato: 30 nov 2021
Forfatter(e):
Forfatter(e)


Kategori Markedsundersøgelser


ISBN-13 9780367555351


Sprog Engelsk


Indbinding Paperback


Sider 188


Udgave


Længde 20mm


Bredde 245mm


Højde 174mm


Udg. Dato 30 nov 2021


Oplagsdato 30 nov 2021


Forlag Taylor & Francis Ltd

Kategori sammenhænge