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Contemporary Issues in Marketing and Consumer Behaviour

Af: Pauline Maclaran, Andreas Chatzidakis, Elizabeth Parsons, Rachel Ashman Engelsk Paperback

Contemporary Issues in Marketing and Consumer Behaviour

Af: Pauline Maclaran, Andreas Chatzidakis, Elizabeth Parsons, Rachel Ashman Engelsk Paperback
Tjek vores konkurrenters priser

This third edition of Contemporary Issues in Marketing and Consumer Behaviour has been revised and updated to reflect the fast-changing world we live in. The new state of the art chapter on digital marketing digs deeply into two new frontiers of marketing which have significant impact on contemporary social life: influencer marketing, and online gaming. Other new topics help us to understand how marketing can perpetuate local and global inequality through creating and sustaining hierarchies of knowledge and influencing norms of race, disability, gender and sexual orientation.

Topics new to this edition include:

  • Digital Markets and Marketing

  • Hierarchies of Knowledge in Marketing

  • Marketing Inequalities: Feminisms and intersectionalities

  • The Ethics and Politics of Consumption

New case studies include:

  • Emerging Economy Brands

  • The Fairtrade Brand

  • Disappearing Influencers

  • Decolonising the Media

Written by four experts in the field, this popular text successfully links marketing theory with practice, locating marketing ideas and applications within wider global, social and economic contexts. It provides a complete and thought-provoking overview for postgraduate, MBA and advanced undergraduate modules in marketing and consumer behaviour and a useful resource for dissertation study at both undergraduate and postgraduate levels.

Online resources include chapter-by-chapter PowerPoint slides.

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Tjek vores konkurrenters priser
Normalpris
kr 450
Fragt: 39 kr
6 - 8 hverdage
20 kr
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God 4 anmeldelser på
Tjek vores konkurrenters priser

This third edition of Contemporary Issues in Marketing and Consumer Behaviour has been revised and updated to reflect the fast-changing world we live in. The new state of the art chapter on digital marketing digs deeply into two new frontiers of marketing which have significant impact on contemporary social life: influencer marketing, and online gaming. Other new topics help us to understand how marketing can perpetuate local and global inequality through creating and sustaining hierarchies of knowledge and influencing norms of race, disability, gender and sexual orientation.

Topics new to this edition include:

  • Digital Markets and Marketing

  • Hierarchies of Knowledge in Marketing

  • Marketing Inequalities: Feminisms and intersectionalities

  • The Ethics and Politics of Consumption

New case studies include:

  • Emerging Economy Brands

  • The Fairtrade Brand

  • Disappearing Influencers

  • Decolonising the Media

Written by four experts in the field, this popular text successfully links marketing theory with practice, locating marketing ideas and applications within wider global, social and economic contexts. It provides a complete and thought-provoking overview for postgraduate, MBA and advanced undergraduate modules in marketing and consumer behaviour and a useful resource for dissertation study at both undergraduate and postgraduate levels.

Online resources include chapter-by-chapter PowerPoint slides.

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Produktdetaljer
Sprog: Engelsk
Sider: 198
ISBN-13: 9781032062006
Indbinding: Paperback
Udgave: 3
ISBN-10: 1032062002
Kategori: Salgs- & markedsføringsledelse
Udg. Dato: 31 jul 2023
Længde: 16mm
Bredde: 246mm
Højde: 174mm
Forlag: Taylor & Francis Ltd
Oplagsdato: 31 jul 2023
Forfatter(e): Pauline Maclaran, Andreas Chatzidakis, Elizabeth Parsons, Rachel Ashman
Forfatter(e) Pauline Maclaran, Andreas Chatzidakis, Elizabeth Parsons, Rachel Ashman

Kategori Salgs- & markedsføringsledelse

ISBN-13 9781032062006

Sprog Engelsk

Indbinding Paperback

Sider 198

Udgave 3

Længde 16mm

Bredde 246mm

Højde 174mm

Udg. Dato 31 jul 2023

Oplagsdato 31 jul 2023

Forlag Taylor & Francis Ltd

Kategori sammenhænge