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Contemporary Issues in Marketing
- Principles and Practice
Engelsk Paperback

Contemporary Issues in Marketing

- Principles and Practice
Engelsk Paperback

539 kr
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As the landscape of marketing knowledge changes, contemporary buyers, be it individuals or organisations are now more informed, more demanding and crave value co-creation with marketers. This, coupled with  technological and socio-cultural changes, provides robust evidence that the old perspectives, assumptions, and practices of marketing are no longer satisfactory.

Contemporary Issues in Marketing is a comprehensive, up-to-date, and cutting edge resource that presents a coherent understanding of topical issues in marketing. Bringing together theory and practitioners’ perspectives, it firmly addresses the prevailing challenges in the marketing world. Using vignettes on topics such as technology, ethics and practitioner viewpoints, this book explores the paradigm shift in marketing and developments in thoughts throughout the discipline.
Product detaljer
Sprog:
Engelsk
Sider:
480
ISBN-13:
9781526478887
Indbinding:
Paperback
Udgave:
ISBN-10:
1526478889
Kategori:
Udg. Dato:
20 sep 2019
Længde:
27mm
Bredde:
231mm
Højde:
186mm
Forlag:
Sage Publications Ltd
Oplagsdato:
20 sep 2019
Forfatter(e):
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