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Contemporary Issues in Marketing
- Principles and Practice
Engelsk
Bogcover for Contemporary Issues in Marketing af Ayantunji Gbadamosi, 9781526478887
Specifikationer
Sprog:
Engelsk
Sider:
480
ISBN-13:
9781526478887
Indbinding:
Paperback
ISBN-10:
1526478889
Kategori:
Udg. Dato:
20 sep 2019
Størrelse i cm:
18,6 x 23,1 x 2,7
Oplagsdato:
20 sep 2019
Forfatter(e):

Contemporary Issues in Marketing

- Principles and Practice
Engelsk
Paperback 2019
Format:

Bog beskrivelse

As the landscape of marketing knowledge changes, contemporary buyers, be it individuals or organisations are now more informed, more demanding and crave value co-creation with marketers. This, coupled with  technological and socio-cultural changes, provides robust evidence that the old perspectives, assumptions, and practices of marketing are no longer satisfactory.

Contemporary Issues in Marketing is a comprehensive, up-to-date, and cutting edge resource that presents a coherent understanding of topical issues in marketing. Bringing together theory and practitioners’ perspectives, it firmly addresses the prevailing challenges in the marketing world. Using vignettes on topics such as technology, ethics and practitioner viewpoints, this book explores the paradigm shift in marketing and developments in thoughts throughout the discipline.
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Specifikationer
Sprog:
Engelsk
Sider:
480
ISBN-13:
9781526478887
Indbinding:
Paperback
ISBN-10:
1526478889
Kategori:
Udg. Dato:
20 sep 2019
Størrelse i cm:
18,6 x 23,1 x 2,7
Oplagsdato:
20 sep 2019
Forfatter(e):
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