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Contemporary Issues in Social Media Marketing
Engelsk Paperback
Contemporary Issues in Social Media Marketing
Engelsk Paperback

508 kr
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Om denne bog

Contemporary Issues in Social Media Marketing provides the most cutting-edge findings in social media marketing, through original chapters from a range of the world’s leading specialists in the area. This second edition has been fully updated with new features such as discussion questions, global case studies and examples, and material reflecting the key trends in the field, including:

  • The growth in user-generated content.
  • The growing influence of AI in content creation, including virtual influencers.
  • The development and utilization of social media analytics.
  • The use of social media as the primary search engine.
  • The relationship between social media and the customer experience of the brand.

Highly regarded for its breadth of topics, range of perspectives and research-based approach, this text is perfect recommended reading for advanced undergraduate and postgraduate students studying Digital and Social Media Marketing, Contemporary Issues in Marketing and Strategic Marketing. It will also be valuable reading for academics in the field and reflective practitioners.

Product detaljer
Sprog:
Engelsk
Sider:
360
ISBN-13:
9781032535692
Indbinding:
Paperback
Udgave:
2
ISBN-10:
1032535695
Kategori:
Udg. Dato:
3 feb 2025
Længde:
24mm
Bredde:
234mm
Højde:
154mm
Forlag:
Taylor & Francis Ltd
Oplagsdato:
3 feb 2025
Forfatter(e):
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