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Contemporary Issues in Strategic Management
Engelsk
Bogcover for Contemporary Issues in Strategic Management af Paul Phillips, Luiz Moutinho, 9781138939646
Specifikationer
Sprog:
Engelsk
Sider:
296
ISBN-13:
9781138939646
Indbinding:
Paperback
ISBN-10:
1138939641
Udg. Dato:
29 mar 2018
Størrelse i cm:
17,6 x 24,7 x 1,8
Oplagsdato:
29 mar 2018
Forfatter(e):

Contemporary Issues in Strategic Management

Engelsk
Paperback 2018
Format:

Bog beskrivelse

Traditional narratives on strategic management no longer fulfil the needs of students, practitioners, consultants and business owners operating within contemporary society. This textbook provides a differentiated approach to the topic, highlighting the dichotomy between theory and practice, and guiding readers towards an understanding of the future of strategic management.

Moving beyond the short-sighted goal of profit maximization, Contemporary Issues in Strategic Management shines a light on measures that really matter, such as value. A wealth of global examples provide an illustration of competitive advantage from market-based and state-based perspectives, giving an insight into the activities that lead to the formation of successful and unsuccessful strategies.

Written by two distinguished scholars in the field, this global textbook is essential reading for postgraduate students of strategic management worldwide.

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Specifikationer
Sprog:
Engelsk
Sider:
296
ISBN-13:
9781138939646
Indbinding:
Paperback
ISBN-10:
1138939641
Udg. Dato:
29 mar 2018
Størrelse i cm:
17,6 x 24,7 x 1,8
Oplagsdato:
29 mar 2018
Forfatter(e):
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