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Contemporary Marketing
Engelsk
Bogcover for Contemporary Marketing af Louis Boone, David Kurtz, 9798214041100
Specifikationer
Sprog:
Engelsk
Sider:
432
ISBN-13:
9798214041100
Indbinding:
Paperback
Udgave:
20
ISBN-10:
8214041104
Kategori:
Udg. Dato:
2 jan 2025
Størrelse i cm:
21,6 x 27,8 x 1,9
Oplagsdato:
2 jan 2025
Forfatter(e):
Genre:

Contemporary Marketing

Engelsk
Paperback 2025
Format:

Bog beskrivelse
Enhance your introduction to marketing learning with Boone/Kurtz' best-selling CONTEMPORARY MARKETING, 20th Edition. The new chapter format and Assessment Checks ensure your effective understanding of the material. The inclusion of real-life company case studies, featuring Meta, Simon Property Group and Misfit Market, provide practical examples that deepen your understanding of marketing and demonstrate how concepts are applied in the real world. This fresh perspective helps you develop practical skills used by marketing professionals. Additionally, MindTap online learning provides access to assignments, case activities, practice quizzes and flashcards to reinforce your understanding. These resources support your course success to ensure you are well-prepared for a successful marketing career equipped with a solid foundation and a competitive edge.
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Specifikationer
Sprog:
Engelsk
Sider:
432
ISBN-13:
9798214041100
Indbinding:
Paperback
Udgave:
20
ISBN-10:
8214041104
Kategori:
Udg. Dato:
2 jan 2025
Størrelse i cm:
21,6 x 27,8 x 1,9
Oplagsdato:
2 jan 2025
Forfatter(e):
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