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Contemporary Radio Programming Strategies
Engelsk
Bogcover for Contemporary Radio Programming Strategies af David T. MacFarland, 9781138215672
Specifikationer
Sprog:
Engelsk
Sider:
228
ISBN-13:
9781138215672
Indbinding:
Paperback
ISBN-10:
1138215678
Kategori:
Udg. Dato:
10 apr 2018
Størrelse i cm:
43,0 x 23,3 x 1,6
Oplagsdato:
10 apr 2018
Forfatter(e):

Contemporary Radio Programming Strategies

Engelsk
Paperback 2018
Format:

Bog beskrivelse

This book, first published in 1990, offers an in-depth analysis of the ‘fundamental beliefs’ of radio. This refers to the common understanding of what the radio enterprise is – and should be – about: entertainment and information. A major thrust of this book is to arrive at a set of fundamental beliefs about the values and the realities of the radio business in regard to entertainment programming – a set of beliefs that may or may not be right, or forever, but that might at least provide a basis for developing programming strategies. Most other books on radio programming describe the formats and programming that already exist. This one starts with a clean sheet of paper and the question ‘What do listeners really want from radio?’m

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Specifikationer
Sprog:
Engelsk
Sider:
228
ISBN-13:
9781138215672
Indbinding:
Paperback
ISBN-10:
1138215678
Kategori:
Udg. Dato:
10 apr 2018
Størrelse i cm:
43,0 x 23,3 x 1,6
Oplagsdato:
10 apr 2018
Forfatter(e):
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