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Contemporary Strategic Chinese American Business Negotiations and Market Entry
Engelsk Hardback
Contemporary Strategic Chinese American Business Negotiations and Market Entry
Engelsk Hardback

669 kr
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Om denne bog

This book is an effort to provide a "primary source", a guide for Chinese/American cross-cultural negotiations, which has been constructed and amassed by professionals living and working in China. Research included personal interviews, surveys, case studies, face-to-face negotiations, and consulting, melded with a broad body of international business. This book that has two focuses, China market entry and negotiations, Both China and the United States are vast, complex markets, with different histories and cultures. China market entry requires extensive research and understanding, of the inextricably linked elements of (a) how business is managed in China, (b) understanding the China market, and (c) negotiating all elements of your China market entry and ongoing business. To be successful in China, your firm will face these elements in terms of explicable and solvable activities. Research into data, theory, and perceptual cultural differences between your firm and your Chinese counterparts adds magnitude to your China overall business strategy, and mandatory and essential negotiations.

Product detaljer
Sprog:
Engelsk
Sider:
556
ISBN-13:
9789811969850
Indbinding:
Hardback
Udgave:
ISBN-10:
981196985X
Udg. Dato:
2 jan 2023
Længde:
0mm
Bredde:
148mm
Højde:
210mm
Forlag:
Springer Verlag, Singapore
Oplagsdato:
2 jan 2023
Forfatter(e):
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