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Content is King
Engelsk
Bogcover for Content is King af David Chaffey, David Mill, 9780750663175
Specifikationer
Sprog:
Engelsk
Sider:
228
ISBN-13:
9780750663175
Indbinding:
Paperback
ISBN-10:
0750663170
Udg. Dato:
5 apr 2005
Størrelse i cm:
23,2 x 15,6 x 1,4
Oplagsdato:
5 apr 2005
Forfatter(e):

Content is King

Engelsk
Paperback 2005
Format:

Bog beskrivelse
A growing number of information providers are now online, and as a result being able to produce copy that is suitable for an online readership is of increasing importance. In this text the basic principles of copywriting are covered, along with more specific guidance on writing for online sources. The differences between writing for online and offline are highlighted to enable the reader to distinguish between the two and consequently write the best form of copy for the end source.

Different sources of online content require different approaches, and therefore the author takes a structured approach, taking each of these channels in turn, for example writing for web sites, writing for email, ezines and newsletters, writing for search engines, and writing for online ads. By approaching each topic individually, specific guidance is provided enabling the reader to be properly equipped with the tools required to write the most appropriate copy for the task in hand.

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Specifikationer
Sprog:
Engelsk
Sider:
228
ISBN-13:
9780750663175
Indbinding:
Paperback
ISBN-10:
0750663170
Udg. Dato:
5 apr 2005
Størrelse i cm:
23,2 x 15,6 x 1,4
Oplagsdato:
5 apr 2005
Forfatter(e):
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