Store besparelser
Hurtig levering
Fri fragt over 499,-
Gemte
Log ind
0
Kurv
Kurv
Controversy in Marketing Theory: For Reason, Realism, Truth and Objectivity
- For Reason, Realism, Truth and Objectivity
Engelsk
Bogcover for Controversy in Marketing Theory: For Reason, Realism, Truth and Objectivity af Shelby D. Hunt, 9780765609328
Specifikationer
Sprog:
Engelsk
Sider:
360
ISBN-13:
9780765609328
Indbinding:
Paperback
ISBN-10:
0765609320
Udg. Dato:
31 mar 2003
Størrelse i cm:
22,9 x 15,2
Oplagsdato:
31 mar 2003
Forfatter(e):

Controversy in Marketing Theory: For Reason, Realism, Truth and Objectivity

- For Reason, Realism, Truth and Objectivity
Engelsk
Paperback 2003
Format:

Bog beskrivelse
In this book distinguished theorist and author Shelby D. Hunt analyzes the major controversies in the "philosophy debates" raging throughout the field of marketing. Using an historical approach, Hunt argues against relativism and for scientific realism as a philosophy for guiding marketing research and theory. He also shows how the pursuit of truth and objectivity in marketing research are both possible and desirable. Specific controversies analyzed in the book include: Does positivism dominate marketing research? Does positivism imply quantitive methods? Is relativism an appropriate foundation for marketing research? Does relativism imply pluralism, tolerance, and openness? Should marketing pursue the goal of objective research? An ideal companion to Hunt''s classic text, Foundations of Marketing Theory, this volume will be equally useful on its own in any graduate level course on marketing theory.
... Vis mere

Forlags Vejl. pris
582,49 kr
Hos Booktok
508 kr
spar 13%
Læg i kurv nu
Sikker betaling
23 - 25 hverdage

Specifikationer
Sprog:
Engelsk
Sider:
360
ISBN-13:
9780765609328
Indbinding:
Paperback
ISBN-10:
0765609320
Udg. Dato:
31 mar 2003
Størrelse i cm:
22,9 x 15,2
Oplagsdato:
31 mar 2003
Forfatter(e):
Finder produkter...
Kategori sammenhænge