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Cool Nations
- Media and the Social Imaginary of the Branded Country
Engelsk
Bogcover for Cool Nations af Katja Valaskivi, 9780367869403
Specifikationer
Sprog:
Engelsk
Sider:
164
ISBN-13:
9780367869403
Indbinding:
Paperback
ISBN-10:
0367869403
Kategori:
Udg. Dato:
12 dec 2019
Størrelse i cm:
23,4 x 15,6
Oplagsdato:
12 dec 2019
Forfatter(e):

Cool Nations

- Media and the Social Imaginary of the Branded Country
Engelsk
Paperback 2019
Format:

Bog beskrivelse

Nation branding is the most recent feature of imagined nation-making in the history of nations. Facing global competition, national decision-makers aim to distinguish their countries from others by means of branding. Quite a few nations have considered the term ‘cool’ suitable for describing some essence of their country’s brand.

Cool Nations. Media and the Social Imaginary of the Branded Country  traces the mediated ways in which the transnational idea of "cool" has circulated from popular culture, fashion, and marketing into describing nations. The book explores the commodification of the nation, the shift to a promotional political culture, and the role of media in contributing to the circulation of the idea of the Cool Nation.

The social imaginary of nation branding takes its theory and practices from marketing, unlike earlier imaginations based on ideas of democracy or citizenship. Cool Nations argues that "cool" is one of the vehicles through which the commodification of nations takes place.

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Specifikationer
Sprog:
Engelsk
Sider:
164
ISBN-13:
9780367869403
Indbinding:
Paperback
ISBN-10:
0367869403
Kategori:
Udg. Dato:
12 dec 2019
Størrelse i cm:
23,4 x 15,6
Oplagsdato:
12 dec 2019
Forfatter(e):
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