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Corporate Brand Personality
- Re-focus Your Organization's Culture to Build Trust, Respect and Authenticity
Engelsk
Bogcover for Corporate Brand Personality af Lesley Everett, 9780749471378
Specifikationer
Sprog:
Engelsk
Sider:
208
ISBN-13:
9780749471378
Indbinding:
Paperback
ISBN-10:
0749471379
Kategori:
Udg. Dato:
3 feb 2016
Størrelse i cm:
23,5 x 15,6 x 1,7
Forlag:
Oplagsdato:
3 feb 2016
Forfatter(e):

Corporate Brand Personality

- Re-focus Your Organization's Culture to Build Trust, Respect and Authenticity
Engelsk
Paperback 2016
Format:

Bog beskrivelse

Corporate Brand Personality addresses the increasing need for organizations to refocus and realign their corporate culture in order to compete in a business world that demands trust, respect and strong values. Moving beyond simply how products are marketed and perceived, it shows the reader how to lead and engage people at every level within the organization to ensure consistent engagement with brand values.

Including practical models to show how corporate culture and values can be managed and improved, Corporate Brand Personality also provides real examples and case studies from the Marriott Hotel Group and Water Wellbeing Group among others that show how people''s behaviours can deeply affect brand reputation through all areas of the business. Incorporating a complete strategy from start to finish, this book will help the reader build visible leadership, project an authentic brand image and reinforce their company''s values.

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Specifikationer
Sprog:
Engelsk
Sider:
208
ISBN-13:
9780749471378
Indbinding:
Paperback
ISBN-10:
0749471379
Kategori:
Udg. Dato:
3 feb 2016
Størrelse i cm:
23,5 x 15,6 x 1,7
Forlag:
Oplagsdato:
3 feb 2016
Forfatter(e):
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