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Corporate Branding in Facebook Fan Pages
- Ideas for Improving Your Brand Value
Engelsk
Bogcover for Corporate Branding in Facebook Fan Pages af Maria Carolina Zanette, Benjamin Rosenthal, Carla Caires Abdalla, Eliane Pereira Zamith Brito, Ricardo Limongi, 9781606499429
Specifikationer
Sprog:
Engelsk
Sider:
140
ISBN-13:
9781606499429
Indbinding:
Paperback
ISBN-10:
1606499424
Kategori:
Udg. Dato:
30 mar 2015
Størrelse i cm:
22,8 x 15,2 x 0,8
Oplagsdato:
30 mar 2015
Genre:

Corporate Branding in Facebook Fan Pages

- Ideas for Improving Your Brand Value
Engelsk
Paperback 2015
Format:

Bog beskrivelse
Shows how companies can improve their brand value by fostering their online corporate reputation. The book is a result of four years of research, in which the authors analysed several Facebook fan pages and interviewed managers to identify the best strategies of communication on online social networks.
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Specifikationer
Sprog:
Engelsk
Sider:
140
ISBN-13:
9781606499429
Indbinding:
Paperback
ISBN-10:
1606499424
Kategori:
Udg. Dato:
30 mar 2015
Størrelse i cm:
22,8 x 15,2 x 0,8
Oplagsdato:
30 mar 2015
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