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Corporate Branding in Logistics and Transportation
- Recent Developments and Emerging Issues
Engelsk
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Specifikationer
Sprog:
Engelsk
Sider:
202
ISBN-13:
9781032412238
Indbinding:
Paperback
ISBN-10:
1032412232
Udg. Dato:
30 jul 2025
Størrelse i cm:
23,4 x 15,6
Oplagsdato:
30 jul 2025

Corporate Branding in Logistics and Transportation

- Recent Developments and Emerging Issues
Engelsk
Paperback 2025
Format:

Bog beskrivelse
This edited collection offers a blend of comprehensive and extensive high quality research from global, highly reputed contributors. It covers issues related to establishment of brands, relevant niches such as service performance and social support, aviation and maritime industries, media relations, crisis branding and innovation.
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Specifikationer
Sprog:
Engelsk
Sider:
202
ISBN-13:
9781032412238
Indbinding:
Paperback
ISBN-10:
1032412232
Udg. Dato:
30 jul 2025
Størrelse i cm:
23,4 x 15,6
Oplagsdato:
30 jul 2025
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