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Corporate Communications In Restructuring Phases
- Successfully shaping change with strategic communication
Engelsk Paperback

Corporate Communications In Restructuring Phases

- Successfully shaping change with strategic communication
Engelsk Paperback

512 kr
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Om denne bog
This book provides those responsible in communication, management and human resources with a practical guide for professional internal and external communication of restructuring programs in companies. From cost-cutting measures to downsizing to the closure of entire locations: changing economic framework conditions and the associated changes are not only an operational challenge, they also require intelligent communication. If this fails, long-term costs through collateral damage such as declining employee motivation or loss of reputation can wipe out the short-term savings.
This book shows in a compact way how you can identify key stakeholders, define communicative goals and develop the infrastructure, content and instruments with which you can strategically achieve these goals.
The author gives concrete tips, describes concrete procedures and asks targeted questions for success in difficult times.


Product detaljer
Sprog:
Engelsk
Sider:
157
ISBN-13:
9783658346256
Indbinding:
Paperback
Udgave:
ISBN-10:
3658346256
Kategori:
PR
Udg. Dato:
23 okt 2021
Længde:
0mm
Bredde:
148mm
Højde:
210mm
Forlag:
Springer
Oplagsdato:
23 okt 2021
Forfatter(e):
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