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Corporate Communications In Restructuring Phases

- Successfully shaping change with strategic communication
Af: Ulrich Gartner Engelsk Paperback

Corporate Communications In Restructuring Phases

- Successfully shaping change with strategic communication
Af: Ulrich Gartner Engelsk Paperback
Tjek vores konkurrenters priser
This book provides those responsible in communication, management and human resources with a practical guide for professional internal and external communication of restructuring programs in companies. From cost-cutting measures to downsizing to the closure of entire locations: changing economic framework conditions and the associated changes are not only an operational challenge, they also require intelligent communication. If this fails, long-term costs through collateral damage such as declining employee motivation or loss of reputation can wipe out the short-term savings.
This book shows in a compact way how you can identify key stakeholders, define communicative goals and develop the infrastructure, content and instruments with which you can strategically achieve these goals.
The author gives concrete tips, describes concrete procedures and asks targeted questions for success in difficult times.

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Tjek vores konkurrenters priser
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This book provides those responsible in communication, management and human resources with a practical guide for professional internal and external communication of restructuring programs in companies. From cost-cutting measures to downsizing to the closure of entire locations: changing economic framework conditions and the associated changes are not only an operational challenge, they also require intelligent communication. If this fails, long-term costs through collateral damage such as declining employee motivation or loss of reputation can wipe out the short-term savings.
This book shows in a compact way how you can identify key stakeholders, define communicative goals and develop the infrastructure, content and instruments with which you can strategically achieve these goals.
The author gives concrete tips, describes concrete procedures and asks targeted questions for success in difficult times.

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Se mere i:
Produktdetaljer
Sprog: Engelsk
Sider: 157
ISBN-13: 9783658346256
Indbinding: Paperback
Udgave:
ISBN-10: 3658346256
Kategori: PR
Udg. Dato: 23 okt 2021
Længde: 0mm
Bredde: 148mm
Højde: 210mm
Forlag: Springer
Oplagsdato: 23 okt 2021
Forfatter(e): Ulrich Gartner
Forfatter(e) Ulrich Gartner

Kategori PR

ISBN-13 9783658346256

Sprog Engelsk

Indbinding Paperback

Sider 157

Udgave

Længde 0mm

Bredde 148mm

Højde 210mm

Udg. Dato 23 okt 2021

Oplagsdato 23 okt 2021

Forlag Springer

Kategori sammenhænge