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Corporate Cultural Responsibility
- How Business Can Support Art, Design, and Culture
Engelsk
Bogcover for Corporate Cultural Responsibility af Michael Bzdak, 9780367567439
Specifikationer
Sprog:
Engelsk
Sider:
176
ISBN-13:
9780367567439
Indbinding:
Paperback
ISBN-10:
0367567431
Udg. Dato:
23 maj 2022
Størrelse i cm:
23,4 x 15,6 x 1,8
Oplagsdato:
23 maj 2022
Forfatter(e):

Corporate Cultural Responsibility

- How Business Can Support Art, Design, and Culture
Engelsk
Paperback 2022
Format:

Bog beskrivelse

Is corporate investing in the arts and culture within communities good business? Written by an expert on the topic who ran the Corporate Art Program at Johnson & Johnson, the book sets out the case for business patronage of the arts and culture and demonstrates how to build an effective program for businesses to follow.

As companies seek new ways to add value to society, this book places business support of the arts in a corporate social responsibility context and offers a new concept: Corporate Cultural Responsibility. It discusses the issues underlying business support of the arts and explores new avenues of collaboration and value creation. The framework presented in the book serves as a guide for identifying the key attributes and projected impact of successful and sustainable models. Unlike other books centered on the relationship of art and commerce, this book looks at the broader and global implications of Corporate Cultural Responsibility. It also usefully sets the discussion about the role of philanthropy and corporate social responsibility and the arts within an historical timeframe.

As the first book to link culture to community responsibility, the book will be of particular relevance to corporate art advisors and auction houses, as well as students of arts management and corporate social responsibility at advanced undergraduate and postgraduate levels.

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Specifikationer
Sprog:
Engelsk
Sider:
176
ISBN-13:
9780367567439
Indbinding:
Paperback
ISBN-10:
0367567431
Udg. Dato:
23 maj 2022
Størrelse i cm:
23,4 x 15,6 x 1,8
Oplagsdato:
23 maj 2022
Forfatter(e):
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