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Corporate Public Relations
- A New Historical Perspective
Engelsk
Bogcover for Corporate Public Relations af Marvin N. Olasky, 9780415515498
Specifikationer
Sprog:
Engelsk
Sider:
190
ISBN-13:
9780415515498
Indbinding:
Paperback
ISBN-10:
0415515491
Kategori:
Udg. Dato:
12 feb 2011
Størrelse i cm:
22,9 x 15,2
Oplagsdato:
12 feb 2011
Forfatter(e):

Corporate Public Relations

- A New Historical Perspective
Engelsk
Paperback 2011
Format:

Bog beskrivelse
This volume presents a historical and objective overview of the field of public relations in the past century. It discusses some of the landmark cases in public relations, critiques the philosophies of innovators such as Ivy Lee and Edward Bernays, and explores how corporate public relations has affected economic and political trends. The author concludes by offering long-term alternatives for the future of public relations valuable to both practitioners and corporate executives.
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Specifikationer
Sprog:
Engelsk
Sider:
190
ISBN-13:
9780415515498
Indbinding:
Paperback
ISBN-10:
0415515491
Kategori:
Udg. Dato:
12 feb 2011
Størrelse i cm:
22,9 x 15,2
Oplagsdato:
12 feb 2011
Forfatter(e):
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