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Corporate Relationship Management Strategy
Engelsk Paperback
Corporate Relationship Management Strategy
Engelsk Paperback

304 kr
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6 - 8 hverdage

Om denne bog
This book is perfect for corporate leaders, marketing communication practitioners, and students who want to gain a deep understanding of effective relationship management.It draws on research from business, organizational psychology, and communication whose insights it applies to practice through clear and practical examples. The chapters discuss the process of building and maintaining relationships via the consistent implementation of corporate values to ensure the stakeholders' identification with the company. The reader will explore relationship management with employees and consumers in local and international environments, in offline and online interactions, and in times of crises. Finally, the chapters represent a journey into the role that leadership styles, internal cultures, and social media play in relationship management.
Product detaljer
Sprog:
Engelsk
Sider:
140
ISBN-13:
9781637427569
Indbinding:
Paperback
Udgave:
ISBN-10:
1637427565
Udg. Dato:
31 jan 2025
Længde:
0mm
Bredde:
152mm
Højde:
229mm
Forlag:
Business Expert Press
Oplagsdato:
31 jan 2025
Forfatter(e):
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