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Corporate Relationship Management Strategy
Engelsk
Bogcover for Corporate Relationship Management Strategy af Roxana D. Maiorescu, 9781637427569
Specifikationer
Sprog:
Engelsk
Sider:
140
ISBN-13:
9781637427569
Indbinding:
Paperback
ISBN-10:
1637427565
Udg. Dato:
31 jan 2025
Størrelse i cm:
22,9 x 15,2
Oplagsdato:
31 jan 2025
Forfatter(e):

Corporate Relationship Management Strategy

Engelsk
Paperback 2025
Format:

Bog beskrivelse
This book is perfect for corporate leaders, marketing communication practitioners, and students who want to gain a deep understanding of effective relationship management.It draws on research from business, organizational psychology, and communication whose insights it applies to practice through clear and practical examples. The chapters discuss the process of building and maintaining relationships via the consistent implementation of corporate values to ensure the stakeholders' identification with the company. The reader will explore relationship management with employees and consumers in local and international environments, in offline and online interactions, and in times of crises. Finally, the chapters represent a journey into the role that leadership styles, internal cultures, and social media play in relationship management.
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Specifikationer
Sprog:
Engelsk
Sider:
140
ISBN-13:
9781637427569
Indbinding:
Paperback
ISBN-10:
1637427565
Udg. Dato:
31 jan 2025
Størrelse i cm:
22,9 x 15,2
Oplagsdato:
31 jan 2025
Forfatter(e):
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