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Corporate Reputation, Brand and Communication

Af: Stuart Roper, Chris Fill Engelsk Paperback

Corporate Reputation, Brand and Communication

Af: Stuart Roper, Chris Fill Engelsk Paperback
Tjek vores konkurrenters priser

Why should and how can organisations manage their reputations? All organisations, the executives who direct them, the employees who create value and their stakeholders who influence them, all interact and can impact corporate reputation.

In a 24/7 media environment, where even a tweet can shape impressions, the importance of reputation management has never been higher. Every single move, decision taken and each isolated event that involves a company or public figure, is scrutinised, documented and publicised globally, compounding the task of reputation managers. Just ask BP, Toyota or Tiger Woods.

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20 kr
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Tjek vores konkurrenters priser

Why should and how can organisations manage their reputations? All organisations, the executives who direct them, the employees who create value and their stakeholders who influence them, all interact and can impact corporate reputation.

In a 24/7 media environment, where even a tweet can shape impressions, the importance of reputation management has never been higher. Every single move, decision taken and each isolated event that involves a company or public figure, is scrutinised, documented and publicised globally, compounding the task of reputation managers. Just ask BP, Toyota or Tiger Woods.

Produktdetaljer
Sprog: Engelsk
Sider: 360
ISBN-13: 9780273727590
Indbinding: Paperback
Udgave:
ISBN-10: 0273727591
Udg. Dato: 16 feb 2012
Længde: 16mm
Bredde: 195mm
Højde: 264mm
Forlag: Pearson Education Limited
Oplagsdato: 16 feb 2012
Forfatter(e): Stuart Roper, Chris Fill
Forfatter(e) Stuart Roper, Chris Fill


Kategori Erhvervskommunikation & præsentation


ISBN-13 9780273727590


Sprog Engelsk


Indbinding Paperback


Sider 360


Udgave


Længde 16mm


Bredde 195mm


Højde 264mm


Udg. Dato 16 feb 2012


Oplagsdato 16 feb 2012


Forlag Pearson Education Limited

Kategori sammenhænge