Store besparelser
Hurtig levering
Fri fragt over 499,-
Gemte
Log ind
0
Kurv
Kurv
Corporate Reputation, Brand and Communication
Engelsk Paperback
Corporate Reputation, Brand and Communication
Engelsk Paperback

698 kr
Tilføj til kurv
Sikker betaling
6 - 8 hverdage

Om denne bog

Why should and how can organisations manage their reputations? All organisations, the executives who direct them, the employees who create value and their stakeholders who influence them, all interact and can impact corporate reputation.

In a 24/7 media environment, where even a tweet can shape impressions, the importance of reputation management has never been higher. Every single move, decision taken and each isolated event that involves a company or public figure, is scrutinised, documented and publicised globally, compounding the task of reputation managers. Just ask BP, Toyota or Tiger Woods.

Product detaljer
Sprog:
Engelsk
Sider:
360
ISBN-13:
9780273727590
Indbinding:
Paperback
Udgave:
ISBN-10:
0273727591
Udg. Dato:
16 feb 2012
Længde:
16mm
Bredde:
195mm
Højde:
264mm
Forlag:
Pearson Education Limited
Oplagsdato:
16 feb 2012
Forfatter(e):
Ofte købt sammen
Minder om
Kategori sammenhænge