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Corporate Reputation, Brand and Communication
Engelsk
Bogcover for Corporate Reputation, Brand and Communication af Stuart Roper, Chris Fill, 9780273727590
Specifikationer
Sprog:
Engelsk
Sider:
360
ISBN-13:
9780273727590
Indbinding:
Paperback
ISBN-10:
0273727591
Udg. Dato:
16 feb 2012
Størrelse i cm:
26,4 x 19,5 x 1,6
Oplagsdato:
16 feb 2012
Forfatter(e):

Corporate Reputation, Brand and Communication

Engelsk
Paperback 2012
Format:

Bog beskrivelse

Why should and how can organisations manage their reputations? All organisations, the executives who direct them, the employees who create value and their stakeholders who influence them, all interact and can impact corporate reputation.

In a 24/7 media environment, where even a tweet can shape impressions, the importance of reputation management has never been higher. Every single move, decision taken and each isolated event that involves a company or public figure, is scrutinised, documented and publicised globally, compounding the task of reputation managers. Just ask BP, Toyota or Tiger Woods.

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Specifikationer
Sprog:
Engelsk
Sider:
360
ISBN-13:
9780273727590
Indbinding:
Paperback
ISBN-10:
0273727591
Udg. Dato:
16 feb 2012
Størrelse i cm:
26,4 x 19,5 x 1,6
Oplagsdato:
16 feb 2012
Forfatter(e):
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