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Cracking the Ad Code
Engelsk
Bogcover for Cracking the Ad Code af Jacob Goldenberg, David Mazursky, Sorin Solomon, Amnon Levav, 9780521675970
Specifikationer
Sprog:
Engelsk
Sider:
178
ISBN-13:
9780521675970
Indbinding:
Paperback
ISBN-10:
0521675979
Kategori:
Udg. Dato:
9 apr 2009
Størrelse i cm:
24,7 x 17,4 x 1,0
Oplagsdato:
9 apr 2009
Genre:

Cracking the Ad Code

Engelsk
Paperback 2009
Format:

Bog beskrivelse
Do you need to produce successful creative ideas in advertising? If so, then you need this book. For the first time, the secret of inventing new creative campaigns is unlocked, and practical tools are presented to allow quick production of creative ideas in marketing communications. Along with over 100 advertisement examples and numerous case studies, you also get a systematic analysis of the creation aspect of advertising, together with a taste of the real world of advertising and what makes it work. Marketing professionals in companies will learn what to expect from their agencies, whilst agencies will be able to explain their work to clients in an analytic language that is easily understood. This is essential reading for advertising professionals working for agencies and in marketing and communication departments. It is also a useful tool for students of advertising, marketing, communication, and management, from introductory level up to research faculty.
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Specifikationer
Sprog:
Engelsk
Sider:
178
ISBN-13:
9780521675970
Indbinding:
Paperback
ISBN-10:
0521675979
Kategori:
Udg. Dato:
9 apr 2009
Størrelse i cm:
24,7 x 17,4 x 1,0
Oplagsdato:
9 apr 2009
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