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Crackle And Fizz: Essential Communication And Pitching Skills For Scientists
Engelsk Paperback

Crackle And Fizz: Essential Communication And Pitching Skills For Scientists

Engelsk Paperback

208 kr
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Om denne bog
This is a book for scientists and other experts who need to explain the significance and potential of their work to colleagues, committees, funding bodies or the general public. It details how to harness story-telling principles to make complex or technical content easier to communicate and fulfilling for audiences.Eight narrative ingredients, Audience, Change and Affect, Lure, World, Character, Big Hook, Plot and Structure, are illustrated with examples and exercises to demonstrate how to build a presentation, how to pitch for funds or resources, how to make a persuasive argument, or simply how to explain ideas so they CRACKLE and FIZZ for the Audience.
Product detaljer
Sprog:
Engelsk
Sider:
216
ISBN-13:
9781783262847
Indbinding:
Paperback
Udgave:
ISBN-10:
1783262842
Udg. Dato:
23 jan 2014
Længde:
14mm
Bredde:
156mm
Højde:
229mm
Forlag:
Imperial College Press
Oplagsdato:
23 jan 2014
Forfatter(e):
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