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Crafting The Service Environment
Engelsk
Bogcover for Crafting The Service Environment af Jochen Wirtz, 9781944659301
Specifikationer
Sprog:
Engelsk
Sider:
57
ISBN-13:
9781944659301
Indbinding:
Paperback
ISBN-10:
1944659307
Udg. Dato:
4 nov 2017
Størrelse i cm:
Serie:
Winning In Service Markets Series
Oplagsdato:
4 nov 2017
Forfatter(e):

Crafting The Service Environment

Engelsk
Paperback 2017
Format:

Bog beskrivelse

 

Designing the service environment is an art that involves a lot of time and effort, and can be expensive to implement. Service environments relate to the style and appearance of the physical surroundings and other experiential elements encountered by customers at service delivery sites. Crafting the Service Environment focuses on the key dimensions of service environments in the servicescape model and not much on its other aspects. This book is the eighth volume in the Winning in Service Markets Series by services marketing expert Jochen Wirtz. Scientifically grounded, accessible and practical, the Winning in Service Markets Series bridges the gap between cutting-edge academic research and industry practitioners, and features best practices and latest trends on services marketing and management from around the world.

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Specifikationer
Sprog:
Engelsk
Sider:
57
ISBN-13:
9781944659301
Indbinding:
Paperback
ISBN-10:
1944659307
Udg. Dato:
4 nov 2017
Størrelse i cm:
Serie:
Winning In Service Markets Series
Oplagsdato:
4 nov 2017
Forfatter(e):
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