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Crafting The Service Environment

Af: Jochen Wirtz Engelsk Paperback

Crafting The Service Environment

Af: Jochen Wirtz Engelsk Paperback
Tjek vores konkurrenters priser

 

Designing the service environment is an art that involves a lot of time and effort, and can be expensive to implement. Service environments relate to the style and appearance of the physical surroundings and other experiential elements encountered by customers at service delivery sites. Crafting the Service Environment focuses on the key dimensions of service environments in the servicescape model and not much on its other aspects. This book is the eighth volume in the Winning in Service Markets Series by services marketing expert Jochen Wirtz. Scientifically grounded, accessible and practical, the Winning in Service Markets Series bridges the gap between cutting-edge academic research and industry practitioners, and features best practices and latest trends on services marketing and management from around the world.

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Designing the service environment is an art that involves a lot of time and effort, and can be expensive to implement. Service environments relate to the style and appearance of the physical surroundings and other experiential elements encountered by customers at service delivery sites. Crafting the Service Environment focuses on the key dimensions of service environments in the servicescape model and not much on its other aspects. This book is the eighth volume in the Winning in Service Markets Series by services marketing expert Jochen Wirtz. Scientifically grounded, accessible and practical, the Winning in Service Markets Series bridges the gap between cutting-edge academic research and industry practitioners, and features best practices and latest trends on services marketing and management from around the world.

Produktdetaljer
Sprog: Engelsk
Sider: 57
ISBN-13: 9781944659301
Indbinding: Paperback
Udgave:
ISBN-10: 1944659307
Udg. Dato: 4 nov 2017
Længde: 0mm
Bredde: 0mm
Højde: 0mm
Forlag: World Scientific Publishing Co Inc (USA)
Oplagsdato: 4 nov 2017
Forfatter(e): Jochen Wirtz
Forfatter(e) Jochen Wirtz


Kategori Ledelse og teknikker


ISBN-13 9781944659301


Sprog Engelsk


Indbinding Paperback


Sider 57


Udgave


Længde 0mm


Bredde 0mm


Højde 0mm


Udg. Dato 4 nov 2017


Oplagsdato 4 nov 2017


Forlag World Scientific Publishing Co Inc (USA)

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