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Creating a Brand Identity: A Guide for Designers
Engelsk Paperback
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Creating a Brand Identity: A Guide for Designers
Engelsk Paperback

288 kr
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Om denne bog

Creating a brand identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this multifaceted process.

Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming brands, designing logos, presenting to clients, rebranding and launching the new identity.

Case studies throughout the book are illustrated with brand identities from around the world, including a diverse range of industries – digital media, fashion, advertising, product design, packaging, retail and more.

Product detaljer
Sprog:
Engelsk
Sider:
160
ISBN-13:
9781780675626
Indbinding:
Paperback
Udgave:
ISBN-10:
1780675623
Kategori:
Udg. Dato:
18 jan 2016
Længde:
13mm
Bredde:
191mm
Højde:
229mm
Forlag:
Laurence King Publishing
Oplagsdato:
18 jan 2016
Forfatter(e):
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