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Creating a Brand Identity: A Guide for Designers
Engelsk
Bogcover for Creating a Brand Identity: A Guide for Designers af Catharine Slade-Brooking, 9781780675626
Specifikationer
Sprog:
Engelsk
Sider:
160
ISBN-13:
9781780675626
Indbinding:
Paperback
ISBN-10:
1780675623
Kategori:
Udg. Dato:
18 jan 2016
Størrelse i cm:
22,9 x 19,1 x 1,3
Oplagsdato:
18 jan 2016
Forfatter(e):

Creating a Brand Identity: A Guide for Designers

Engelsk
Paperback 2016
Format:

Bog beskrivelse

Creating a brand identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this multifaceted process.

Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming brands, designing logos, presenting to clients, rebranding and launching the new identity.

Case studies throughout the book are illustrated with brand identities from around the world, including a diverse range of industries – digital media, fashion, advertising, product design, packaging, retail and more.

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Specifikationer
Sprog:
Engelsk
Sider:
160
ISBN-13:
9781780675626
Indbinding:
Paperback
ISBN-10:
1780675623
Kategori:
Udg. Dato:
18 jan 2016
Størrelse i cm:
22,9 x 19,1 x 1,3
Oplagsdato:
18 jan 2016
Forfatter(e):
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