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Creating a Brand Identity: A Guide for Designers

Af: Catharine Slade-Brooking Engelsk Paperback

Creating a Brand Identity: A Guide for Designers

Af: Catharine Slade-Brooking Engelsk Paperback
Tjek vores konkurrenters priser

Creating a brand identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this multifaceted process.

Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming brands, designing logos, presenting to clients, rebranding and launching the new identity.

Case studies throughout the book are illustrated with brand identities from around the world, including a diverse range of industries – digital media, fashion, advertising, product design, packaging, retail and more.

Tjek vores konkurrenters priser
Normalpris
kr 288
Fragt: 39 kr
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20 kr
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Tjek vores konkurrenters priser

Creating a brand identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this multifaceted process.

Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming brands, designing logos, presenting to clients, rebranding and launching the new identity.

Case studies throughout the book are illustrated with brand identities from around the world, including a diverse range of industries – digital media, fashion, advertising, product design, packaging, retail and more.

Produktdetaljer
Sprog: Engelsk
Sider: 160
ISBN-13: 9781780675626
Indbinding: Paperback
Udgave:
ISBN-10: 1780675623
Kategori: Grafisk design
Udg. Dato: 18 jan 2016
Længde: 13mm
Bredde: 191mm
Højde: 229mm
Forlag: Laurence King Publishing
Oplagsdato: 18 jan 2016
Forfatter(e): Catharine Slade-Brooking
Forfatter(e) Catharine Slade-Brooking


Kategori Grafisk design


ISBN-13 9781780675626


Sprog Engelsk


Indbinding Paperback


Sider 160


Udgave


Længde 13mm


Bredde 191mm


Højde 229mm


Udg. Dato 18 jan 2016


Oplagsdato 18 jan 2016


Forlag Laurence King Publishing

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