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Creating a Customer Experience-Centric Startup

- A Step-by-Step Framework
Af: Manuel Stegemann, Feng Xia Ang, Thomas Suwelack Engelsk Paperback

Creating a Customer Experience-Centric Startup

- A Step-by-Step Framework
Af: Manuel Stegemann, Feng Xia Ang, Thomas Suwelack Engelsk Paperback
Tjek vores konkurrenters priser

This book explains how startups and brands in general can achieve a high level of customer experience (CX) in today''s dynamic and competitive times. A well-structured and easy to apply customer experience framework defines customer experience as the start and end point of all business activities. The framework steps and tools (such as NPS, Empathy Map, Customer Journey, Golden Circle, Design Thinking, A/B-Testing) are designed to have a maximum impact on successful company building and the customer experience, which is key to generate first and repeat buyers that become fans of the company. The tools originate from different disciplines, such as management, design, digitisation or psychology – as only an interdisciplinary approach enables superior insights for initiating the right customer activities in today''s highly competitive times. With this book, it is possible to look at customer experience systematically and derive your own strategy towards success. 

The following are the main contributions of this book:

·        Provides a clear step-by-step guide to create a customer experience-centric company

·        Introduces most impactful tools that managers can use to successfully complete every step of our framework

·        Guides managers through the process of creating a start-up, which is less about magically coming up with innovative business ideas, but rather about applying proven principles in a new context


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This book explains how startups and brands in general can achieve a high level of customer experience (CX) in today''s dynamic and competitive times. A well-structured and easy to apply customer experience framework defines customer experience as the start and end point of all business activities. The framework steps and tools (such as NPS, Empathy Map, Customer Journey, Golden Circle, Design Thinking, A/B-Testing) are designed to have a maximum impact on successful company building and the customer experience, which is key to generate first and repeat buyers that become fans of the company. The tools originate from different disciplines, such as management, design, digitisation or psychology – as only an interdisciplinary approach enables superior insights for initiating the right customer activities in today''s highly competitive times. With this book, it is possible to look at customer experience systematically and derive your own strategy towards success. 

The following are the main contributions of this book:

·        Provides a clear step-by-step guide to create a customer experience-centric company

·        Introduces most impactful tools that managers can use to successfully complete every step of our framework

·        Guides managers through the process of creating a start-up, which is less about magically coming up with innovative business ideas, but rather about applying proven principles in a new context


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Se mere i:
Produktdetaljer
Sprog: Engelsk
Sider: 152
ISBN-13: 9783030924607
Indbinding: Paperback
Udgave:
ISBN-10: 3030924602
Kategori: Kundeservice
Udg. Dato: 3 feb 2023
Længde: 16mm
Bredde: 209mm
Højde: 148mm
Forlag: Springer Nature Switzerland AG
Oplagsdato: 3 feb 2023
Forfatter(e): Manuel Stegemann, Feng Xia Ang, Thomas Suwelack
Forfatter(e) Manuel Stegemann, Feng Xia Ang, Thomas Suwelack

Kategori Kundeservice

ISBN-13 9783030924607

Sprog Engelsk

Indbinding Paperback

Sider 152

Udgave

Længde 16mm

Bredde 209mm

Højde 148mm

Udg. Dato 3 feb 2023

Oplagsdato 3 feb 2023

Forlag Springer Nature Switzerland AG

Kategori sammenhænge