Store besparelser
Hurtig levering
Fri fragt over 499,-
Gemte
Log ind
0
Kurv
Kurv
Creating a Customer Experience-Centric Startup
- A Step-by-Step Framework
Engelsk
Bogcover for Creating a Customer Experience-Centric Startup af Manuel Stegemann, Feng Xia Ang, Thomas Suwelack, 9783030924607
Specifikationer
Sprog:
Engelsk
Sider:
152
ISBN-13:
9783030924607
Indbinding:
Paperback
ISBN-10:
3030924602
Kategori:
Udg. Dato:
3 feb 2023
Størrelse i cm:
14,8 x 20,9 x 1,6
Oplagsdato:
3 feb 2023

Creating a Customer Experience-Centric Startup

- A Step-by-Step Framework
Engelsk
Paperback 2023
Format:

Bog beskrivelse

This book explains how startups and brands in general can achieve a high level of customer experience (CX) in today''s dynamic and competitive times. A well-structured and easy to apply customer experience framework defines customer experience as the start and end point of all business activities. The framework steps and tools (such as NPS, Empathy Map, Customer Journey, Golden Circle, Design Thinking, A/B-Testing) are designed to have a maximum impact on successful company building and the customer experience, which is key to generate first and repeat buyers that become fans of the company. The tools originate from different disciplines, such as management, design, digitisation or psychology – as only an interdisciplinary approach enables superior insights for initiating the right customer activities in today''s highly competitive times. With this book, it is possible to look at customer experience systematically and derive your own strategy towards success. 

The following are the main contributions of this book:

·        Provides a clear step-by-step guide to create a customer experience-centric company

·        Introduces most impactful tools that managers can use to successfully complete every step of our framework

·        Guides managers through the process of creating a start-up, which is less about magically coming up with innovative business ideas, but rather about applying proven principles in a new context


... Vis mere

Forlags Vejl. pris
384,42 kr
Hos Booktok
311 kr
spar 19%
Læg i kurv nu
Sikker betaling
6 - 8 hverdage

Specifikationer
Sprog:
Engelsk
Sider:
152
ISBN-13:
9783030924607
Indbinding:
Paperback
ISBN-10:
3030924602
Kategori:
Udg. Dato:
3 feb 2023
Størrelse i cm:
14,8 x 20,9 x 1,6
Oplagsdato:
3 feb 2023
Finder produkter...
Kategori sammenhænge