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Creating and Managing Superior Customer Value
Engelsk Hardback
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Creating and Managing Superior Customer Value

Engelsk Hardback

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Om denne bog
Advances theory and offers tools for measuring value dimensions and strength. This work focuses on advancing value theory, research and strategy in business-to-business contexts. It is suitable for improving thinking, decisions, and actions relating to the creation, marketing, and purchasing of superior value in products and services.
Product detaljer
Sprog:
Engelsk
Sider:
352
ISBN-13:
9781848551725
Indbinding:
Hardback
Udgave:
ISBN-10:
184855172X
Kategori:
Udg. Dato:
1 nov 2008
Længde:
41mm
Bredde:
162mm
Højde:
235mm
Forlag:
Emerald Publishing Limited
Oplagsdato:
1 nov 2008
Forfatter(e):
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