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Creating and Managing Superior Customer Value
Engelsk
Bogcover for Creating and Managing Superior Customer Value af , 9781848551725
Specifikationer
Sprog:
Engelsk
Sider:
352
ISBN-13:
9781848551725
Indbinding:
Hardback
ISBN-10:
184855172X
Kategori:
Udg. Dato:
1 nov 2008
Størrelse i cm:
23,5 x 16,2 x 4,1
Oplagsdato:
1 nov 2008

Creating and Managing Superior Customer Value

Engelsk
Hardback 2008
Format:

Bog beskrivelse
Advances theory and offers tools for measuring value dimensions and strength. This work focuses on advancing value theory, research and strategy in business-to-business contexts. It is suitable for improving thinking, decisions, and actions relating to the creation, marketing, and purchasing of superior value in products and services.
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Specifikationer
Sprog:
Engelsk
Sider:
352
ISBN-13:
9781848551725
Indbinding:
Hardback
ISBN-10:
184855172X
Kategori:
Udg. Dato:
1 nov 2008
Størrelse i cm:
23,5 x 16,2 x 4,1
Oplagsdato:
1 nov 2008
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