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Creating Customer Loyalty

- Build Lasting Loyalty Using Customer Experience Management
Af: Chris Daffy Engelsk Paperback

Creating Customer Loyalty

- Build Lasting Loyalty Using Customer Experience Management
Af: Chris Daffy Engelsk Paperback
Tjek vores konkurrenters priser

Consumer-facing and business-to-business organizations know that if they get their approach to customers right, they will be rewarded with unprecedented customer loyalty. This will lead to increased market share, improved sales, an enhanced reputation and higher profitability. Despite this, many of today''s companies fail to recognize that the notable improvements in their service delivery are not keeping up with increased customer expectations. Creating Customer Loyalty outlines simple, easy to understand strategies for creating a sustainable customer loyalty management programme that will win loyal customers.

Demonstrating how to focus solely on the things that enable and enhance success, this book shows how to make loyalty a habit and structure a business that attracts and retains the best customers. Using examples from both UK and international companies such as Lexus, Aldi, Dyson, The Ritz-Carlton and Virgin Atlantic, Creating Customer Loyalty explains why customer experience management alone does not build lasting loyalty, and why customer expectation and customer memory management are essential. It outlines how to make every occasion epic by removing those ''ouch'' moments, replacing them with ''wow'' experiences, and developing dazzling recovery techniques to create unforgettable stories and positive memories.

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Consumer-facing and business-to-business organizations know that if they get their approach to customers right, they will be rewarded with unprecedented customer loyalty. This will lead to increased market share, improved sales, an enhanced reputation and higher profitability. Despite this, many of today''s companies fail to recognize that the notable improvements in their service delivery are not keeping up with increased customer expectations. Creating Customer Loyalty outlines simple, easy to understand strategies for creating a sustainable customer loyalty management programme that will win loyal customers.

Demonstrating how to focus solely on the things that enable and enhance success, this book shows how to make loyalty a habit and structure a business that attracts and retains the best customers. Using examples from both UK and international companies such as Lexus, Aldi, Dyson, The Ritz-Carlton and Virgin Atlantic, Creating Customer Loyalty explains why customer experience management alone does not build lasting loyalty, and why customer expectation and customer memory management are essential. It outlines how to make every occasion epic by removing those ''ouch'' moments, replacing them with ''wow'' experiences, and developing dazzling recovery techniques to create unforgettable stories and positive memories.

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Se mere i:
Produktdetaljer
Sprog: Engelsk
Sider: 264
ISBN-13: 9780749484309
Indbinding: Paperback
Udgave:
ISBN-10: 0749484306
Kategori: Salgs- & markedsføringsledelse
Udg. Dato: 3 apr 2019
Længde: 15mm
Bredde: 232mm
Højde: 157mm
Forlag: Kogan Page Ltd
Oplagsdato: 3 apr 2019
Forfatter(e): Chris Daffy
Forfatter(e) Chris Daffy

Kategori Salgs- & markedsføringsledelse

ISBN-13 9780749484309

Sprog Engelsk

Indbinding Paperback

Sider 264

Udgave

Længde 15mm

Bredde 232mm

Højde 157mm

Udg. Dato 3 apr 2019

Oplagsdato 3 apr 2019

Forlag Kogan Page Ltd

Kategori sammenhænge