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Creating Experience Value in Tourism
Engelsk
Bogcover for Creating Experience Value in Tourism af , 9781800621503
Specifikationer
Sprog:
Engelsk
Sider:
272
ISBN-13:
9781800621503
Indbinding:
Paperback
Udgave:
2
ISBN-10:
1800621507
Kategori:
Udg. Dato:
10 jan 2022
Størrelse i cm:
17,3 x 24,3 x 1,5
Forlag:
Oplagsdato:
10 jan 2022

Creating Experience Value in Tourism

Engelsk
Paperback 2022
Format:

Bog beskrivelse
Research delivers a multitude of approaches to value creation, represented here as a set of definitions, perspectives and interpretations of how tourists, as customers, create value alone and with others. Now updated throughout, Creating Experience Value in Tourism, 2nd Edition provides a clarification of these approaches as well as a practical translation as to how they can work within industry.Including a framework to distinguish among key resources or antecedents of customer value, this new edition:- Introduces the concept of co-creation of value in the tourist experience, looking at the definitions, structures and models available;- Provides a new chapter addressing value creation and resource configuration;- Considers consumer behaviour and factors affecting value creation from both physiological and psychological perspectives;- Introduces a new full colour internal design to aid understanding.Concluding with a summary of the areas for future research, this is a key resource for researchers, particularly those interested in experience value and co-creation, as well as a useful read for students of tourism and related industries.
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Specifikationer
Sprog:
Engelsk
Sider:
272
ISBN-13:
9781800621503
Indbinding:
Paperback
Udgave:
2
ISBN-10:
1800621507
Kategori:
Udg. Dato:
10 jan 2022
Størrelse i cm:
17,3 x 24,3 x 1,5
Forlag:
Oplagsdato:
10 jan 2022
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