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Creating Signature Stories

- Strategic Messaging that Energizes, Persuades and Inspires
Af: David Aaker Engelsk Paperback

Creating Signature Stories

- Strategic Messaging that Energizes, Persuades and Inspires
Af: David Aaker Engelsk Paperback
Tjek vores konkurrenters priser
Stories are orders of magnitude which are more effective than facts at achieving attention, persuading, being remembered, and inspiring involvement. Signature stories—intriguing, authentic, and involving narratives—apply the power of stories to communicate a strategic message. Marketing professionals, coping with the digital revolution and the need to have their strategic message heard internally and externally, are realizing that a digital strategy revolves around content and that content is stories.

Creating Signature Stories shows organizations how to introduce storytelling into their strategic messaging, and guides organizations to find, or even create, signature stories and leverage them over time. With case studies built into every chapter, organizations will realize the power of storytelling to energize readers, gain visibility, persuade audiences, and inspire action.

Tjek vores konkurrenters priser
Normalpris
kr 174
Fragt: 39 kr
6 - 8 hverdage
20 kr
Pakkegebyr
God 4 anmeldelser på
Tjek vores konkurrenters priser
Stories are orders of magnitude which are more effective than facts at achieving attention, persuading, being remembered, and inspiring involvement. Signature stories—intriguing, authentic, and involving narratives—apply the power of stories to communicate a strategic message. Marketing professionals, coping with the digital revolution and the need to have their strategic message heard internally and externally, are realizing that a digital strategy revolves around content and that content is stories.

Creating Signature Stories shows organizations how to introduce storytelling into their strategic messaging, and guides organizations to find, or even create, signature stories and leverage them over time. With case studies built into every chapter, organizations will realize the power of storytelling to energize readers, gain visibility, persuade audiences, and inspire action.

Produktdetaljer
Sprog: Engelsk
Sider: 190
ISBN-13: 9781683506119
Indbinding: Paperback
Udgave:
ISBN-10: 1683506111
Udg. Dato: 22 mar 2018
Længde: 16mm
Bredde: 139mm
Højde: 214mm
Forlag: Morgan James Publishing llc
Oplagsdato: 22 mar 2018
Forfatter(e): David Aaker
Forfatter(e) David Aaker


Kategori E-handel: forretningsmæssige aspekter


ISBN-13 9781683506119


Sprog Engelsk


Indbinding Paperback


Sider 190


Udgave


Længde 16mm


Bredde 139mm


Højde 214mm


Udg. Dato 22 mar 2018


Oplagsdato 22 mar 2018


Forlag Morgan James Publishing llc

Kategori sammenhænge