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  3. Medievidenskab: reklame og samfund

Creative Advertising Concept and Copy

- A Practical, Multidisciplinary Approach
Af: Georgia-Zozeta Miliopoulou Engelsk Paperback

Creative Advertising Concept and Copy

- A Practical, Multidisciplinary Approach
Af: Georgia-Zozeta Miliopoulou Engelsk Paperback
Tjek vores konkurrenters priser

Considering perspectives on creative advertising through a unique media and communications lens, this book encompasses both the theory and practical tools needed to approach and understand creativity in advertising with an original eye.

Drawing from diverse subject areas including Social Anthropology, Narrative Theory, Consumer Psychology, Semiotics and Cultural Studies, Creative Advertising Concept and Copy provides a solid grounding in advertising education away from the traditional business and marketing literature. Notwithstanding the need for independent inspiration and originality, the author guides readers through the entire process of campaign planning, moving from strategy to creative idea to finished piece whilst employing concepts and principles relevant to ‘design thinking’. Taking into account ethics and regulations, the use of text and images, and storytelling across radio, TV and video platforms, readers will come to a holistic understanding of what advertising can (and cannot) do, and how to achieve the best results.

Written for students involved in creative advertising as an area of academic research and professional practice, this book will also be of interest to early-career advertising professionals seeking a fresh perspective on their work.

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Considering perspectives on creative advertising through a unique media and communications lens, this book encompasses both the theory and practical tools needed to approach and understand creativity in advertising with an original eye.

Drawing from diverse subject areas including Social Anthropology, Narrative Theory, Consumer Psychology, Semiotics and Cultural Studies, Creative Advertising Concept and Copy provides a solid grounding in advertising education away from the traditional business and marketing literature. Notwithstanding the need for independent inspiration and originality, the author guides readers through the entire process of campaign planning, moving from strategy to creative idea to finished piece whilst employing concepts and principles relevant to ‘design thinking’. Taking into account ethics and regulations, the use of text and images, and storytelling across radio, TV and video platforms, readers will come to a holistic understanding of what advertising can (and cannot) do, and how to achieve the best results.

Written for students involved in creative advertising as an area of academic research and professional practice, this book will also be of interest to early-career advertising professionals seeking a fresh perspective on their work.

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Produktdetaljer
Sprog: Engelsk
Sider: 198
ISBN-13: 9781032362045
Indbinding: Paperback
Udgave:
ISBN-10: 1032362049
Kategori: Medievidenskab: reklame og samfund
Udg. Dato: 8 apr 2024
Længde: 15mm
Bredde: 234mm
Højde: 155mm
Forlag: Taylor & Francis Ltd
Oplagsdato: 8 apr 2024
Forfatter(e): Georgia-Zozeta Miliopoulou
Forfatter(e) Georgia-Zozeta Miliopoulou

Kategori Medievidenskab: reklame og samfund

ISBN-13 9781032362045

Sprog Engelsk

Indbinding Paperback

Sider 198

Udgave

Længde 15mm

Bredde 234mm

Højde 155mm

Udg. Dato 8 apr 2024

Oplagsdato 8 apr 2024

Forlag Taylor & Francis Ltd

Kategori sammenhænge