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  1. Bog
  2. Industriel & Kommerciel kunst & design
  3. Grafisk design

Creative Strategy and the Business of Design

Af: Douglas Davis Engelsk Paperback

Creative Strategy and the Business of Design

Af: Douglas Davis Engelsk Paperback
Tjek vores konkurrenters priser
“Douglas wears a lot of hats–all stylish and functional. There’s a huge disconnect happening right now in the industry and Douglas’s book is a means to bridging that gap.” —The Huffington Post

The Business Skills Every Creative Needs!

Remaining relevant as a creative professional takes more than creativity--you need to understand the language of business. The problem is that design school doesn''t teach the strategic language that is now essential to getting your job done. Creative Strategy and the Business of Design fills that void and teaches left-brain business skills to right-brain creative thinkers.

Inside, you''ll learn about the business objectives and marketing decisions that drive your creative work. The curtain''s been pulled away as marketing-speak and business jargon are translated into tools to help you:

–Understand client requests from a business perspective
–Build a strategic framework to inspire visual concepts
–Increase your relevance in an evolving industry
–Redesign your portfolio to showcase strategic thinking
–Win new accounts and grow existing relationships

You already have the creativity; now it''s time to gain the business insight. Once you understand what the people across the table are thinking, you''ll be able to think how they think to do what we do.
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Tjek vores konkurrenters priser
Normalpris
kr 269
Fragt: 39 kr
6 - 8 hverdage
20 kr
Pakkegebyr
God 4 anmeldelser på
Tjek vores konkurrenters priser
“Douglas wears a lot of hats–all stylish and functional. There’s a huge disconnect happening right now in the industry and Douglas’s book is a means to bridging that gap.” —The Huffington Post

The Business Skills Every Creative Needs!

Remaining relevant as a creative professional takes more than creativity--you need to understand the language of business. The problem is that design school doesn''t teach the strategic language that is now essential to getting your job done. Creative Strategy and the Business of Design fills that void and teaches left-brain business skills to right-brain creative thinkers.

Inside, you''ll learn about the business objectives and marketing decisions that drive your creative work. The curtain''s been pulled away as marketing-speak and business jargon are translated into tools to help you:

–Understand client requests from a business perspective
–Build a strategic framework to inspire visual concepts
–Increase your relevance in an evolving industry
–Redesign your portfolio to showcase strategic thinking
–Win new accounts and grow existing relationships

You already have the creativity; now it''s time to gain the business insight. Once you understand what the people across the table are thinking, you''ll be able to think how they think to do what we do.
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Se mere i:
Produktdetaljer
Sprog: Engelsk
Sider: 208
ISBN-13: 9781440341557
Indbinding: Paperback
Udgave:
ISBN-10: 1440341559
Kategori: Grafisk design
Udg. Dato: 9 nov 2023
Længde: 18mm
Bredde: 229mm
Højde: 155mm
Forlag: Adams Media Corporation
Oplagsdato: 9 nov 2023
Forfatter(e): Douglas Davis
Forfatter(e) Douglas Davis

Kategori Grafisk design

ISBN-13 9781440341557

Sprog Engelsk

Indbinding Paperback

Sider 208

Udgave

Længde 18mm

Bredde 229mm

Højde 155mm

Udg. Dato 9 nov 2023

Oplagsdato 9 nov 2023

Forlag Adams Media Corporation

Kategori sammenhænge