Store besparelser
Hurtig levering
Gemte
Log ind
0
Kurv
Kurv

Creativity and Strategic Innovation Management

- Directions for Future Value in Changing Times
Af: Malcolm Goodman, Sandra M. Dingli Engelsk Paperback

Creativity and Strategic Innovation Management

- Directions for Future Value in Changing Times
Af: Malcolm Goodman, Sandra M. Dingli Engelsk Paperback
Tjek vores konkurrenters priser

Creativity and Strategic Innovation Management was the first book to integrate innovation management with both change management and creativity to form an innovative guide to survival in rapidly changing market conditions. Treating creativity as the process, and innovation the result, Goodman and Dingli emphasise the importance of a strategic approach to management through fostering creative processes.

Revised and updated for a second edition, this ground-breaking book now includes:

  • A new section on contemporary themes in innovation management, such as the use of social media and sustainability.
  • More coverage of entrepreneurship, ethics, diversity issues and the legal aspects of technology and innovation management.
  • More international cases and real life examples.

The book is also supported by a range of new tutor support materials.

This textbook is an ideal accompaniment to postgraduate courses on innovation management and creativity management. The focused approach by Goodman and Dingli also makes it useful as supplementary reading on a range of courses from management of technology to strategic management.

Tjek vores konkurrenters priser
Normalpris
kr 516
Fragt: 39 kr
6 - 8 hverdage
20 kr
Pakkegebyr
God 4 anmeldelser på
Tjek vores konkurrenters priser

Creativity and Strategic Innovation Management was the first book to integrate innovation management with both change management and creativity to form an innovative guide to survival in rapidly changing market conditions. Treating creativity as the process, and innovation the result, Goodman and Dingli emphasise the importance of a strategic approach to management through fostering creative processes.

Revised and updated for a second edition, this ground-breaking book now includes:

  • A new section on contemporary themes in innovation management, such as the use of social media and sustainability.
  • More coverage of entrepreneurship, ethics, diversity issues and the legal aspects of technology and innovation management.
  • More international cases and real life examples.

The book is also supported by a range of new tutor support materials.

This textbook is an ideal accompaniment to postgraduate courses on innovation management and creativity management. The focused approach by Goodman and Dingli also makes it useful as supplementary reading on a range of courses from management of technology to strategic management.

Produktdetaljer
Sprog: Engelsk
Sider: 326
ISBN-13: 9781138675100
Indbinding: Paperback
Udgave: 2
ISBN-10: 1138675105
Udg. Dato: 27 mar 2017
Længde: 19mm
Bredde: 173mm
Højde: 245mm
Forlag: Taylor & Francis Ltd
Oplagsdato: 27 mar 2017
Forfatter(e) Malcolm Goodman, Sandra M. Dingli


Kategori Forskningsledelse og udviklingsledelse


ISBN-13 9781138675100


Sprog Engelsk


Indbinding Paperback


Sider 326


Udgave 2


Længde 19mm


Bredde 173mm


Højde 245mm


Udg. Dato 27 mar 2017


Oplagsdato 27 mar 2017


Forlag Taylor & Francis Ltd

Kategori sammenhænge