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Crisis Communication
- Managing Stakeholder Relationships
Engelsk Paperback
Crisis Communication
- Managing Stakeholder Relationships
Engelsk Paperback

459 kr
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6 - 8 hverdage

Om denne bog

Crises come in many shapes and sizes, including media blunders, social media activism, extortion, product tampering, security issues, natural disasters, accidents, and negligence – just to name a few. For organizations, crises are pervasive, challenging, and catastrophic, as well as opportunities for organizations to thrive and emerge stronger.

Despite the proliferation of research and books related to crisis communication, the voice that is often lost is that of the stakeholder. Yet, as both a public relations and management function, stakeholders are central to the success and failure of organizations responding to and managing crises in a cross-platform and global environment. This core textbook provides a comprehensive and research-driven introduction to crisis communication, critical factors influencing crisis response, and what we know about predicting stakeholder responses to crises. Incorporated into each chapter are global case studies, ethical challenges, and practitioner considerations. Online resources include an extensive set of multimedia materials ranging from podcast mini-lectures to in-class exercises, and simulation-based activities for skills development (https://audralawson.com/resources/crisis-communication-managing-stakeholder-relationships/).

Demonstrating the connection between theory, decision-making, and strategy development in a crisis context, this is a vital text for advanced undergraduate and postgraduate students of Communications, Public Relations, Marketing, and Strategic Management.

Product detaljer
Sprog:
Engelsk
Sider:
320
ISBN-13:
9781138346246
Indbinding:
Paperback
Udgave:
ISBN-10:
1138346241
Kategori:
Udg. Dato:
16 okt 2019
Længde:
24mm
Bredde:
246mm
Højde:
176mm
Forlag:
Taylor & Francis Ltd
Oplagsdato:
16 okt 2019
Forfatter(e):
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