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Crisis Communication

- Managing Stakeholder Relationships
Af: Audra Diers-Lawson Engelsk Paperback

Crisis Communication

- Managing Stakeholder Relationships
Af: Audra Diers-Lawson Engelsk Paperback
Tjek vores konkurrenters priser

Crises come in many shapes and sizes, including media blunders, social media activism, extortion, product tampering, security issues, natural disasters, accidents, and negligence – just to name a few. For organizations, crises are pervasive, challenging, and catastrophic, as well as opportunities for organizations to thrive and emerge stronger.

Despite the proliferation of research and books related to crisis communication, the voice that is often lost is that of the stakeholder. Yet, as both a public relations and management function, stakeholders are central to the success and failure of organizations responding to and managing crises in a cross-platform and global environment. This core textbook provides a comprehensive and research-driven introduction to crisis communication, critical factors influencing crisis response, and what we know about predicting stakeholder responses to crises. Incorporated into each chapter are global case studies, ethical challenges, and practitioner considerations. Online resources include an extensive set of multimedia materials ranging from podcast mini-lectures to in-class exercises, and simulation-based activities for skills development (https://audralawson.com/resources/crisis-communication-managing-stakeholder-relationships/).

Demonstrating the connection between theory, decision-making, and strategy development in a crisis context, this is a vital text for advanced undergraduate and postgraduate students of Communications, Public Relations, Marketing, and Strategic Management.

Tjek vores konkurrenters priser
Normalpris
kr 459
Fragt: 39 kr
6 - 8 hverdage
20 kr
Pakkegebyr
God 4 anmeldelser på
Tjek vores konkurrenters priser

Crises come in many shapes and sizes, including media blunders, social media activism, extortion, product tampering, security issues, natural disasters, accidents, and negligence – just to name a few. For organizations, crises are pervasive, challenging, and catastrophic, as well as opportunities for organizations to thrive and emerge stronger.

Despite the proliferation of research and books related to crisis communication, the voice that is often lost is that of the stakeholder. Yet, as both a public relations and management function, stakeholders are central to the success and failure of organizations responding to and managing crises in a cross-platform and global environment. This core textbook provides a comprehensive and research-driven introduction to crisis communication, critical factors influencing crisis response, and what we know about predicting stakeholder responses to crises. Incorporated into each chapter are global case studies, ethical challenges, and practitioner considerations. Online resources include an extensive set of multimedia materials ranging from podcast mini-lectures to in-class exercises, and simulation-based activities for skills development (https://audralawson.com/resources/crisis-communication-managing-stakeholder-relationships/).

Demonstrating the connection between theory, decision-making, and strategy development in a crisis context, this is a vital text for advanced undergraduate and postgraduate students of Communications, Public Relations, Marketing, and Strategic Management.

Produktdetaljer
Sprog: Engelsk
Sider: 320
ISBN-13: 9781138346246
Indbinding: Paperback
Udgave:
ISBN-10: 1138346241
Kategori: Specifik ledelse
Udg. Dato: 16 okt 2019
Længde: 24mm
Bredde: 246mm
Højde: 176mm
Forlag: Taylor & Francis Ltd
Oplagsdato: 16 okt 2019
Forfatter(e): Audra Diers-Lawson
Forfatter(e) Audra Diers-Lawson


Kategori Specifik ledelse


ISBN-13 9781138346246


Sprog Engelsk


Indbinding Paperback


Sider 320


Udgave


Længde 24mm


Bredde 246mm


Højde 176mm


Udg. Dato 16 okt 2019


Oplagsdato 16 okt 2019


Forlag Taylor & Francis Ltd

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