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Crisis Management By Apology
- Corporate Response to Allegations of Wrongdoing
Engelsk
Bogcover for Crisis Management By Apology af Keith Michael Hearit, 9780805837896
Specifikationer
Sprog:
Engelsk
Sider:
260
ISBN-13:
9780805837896
Indbinding:
Paperback
ISBN-10:
0805837892
Kategori:
PR
Udg. Dato:
10 aug 2005
Størrelse i cm:
22,9 x 15,4 x 1,4
Oplagsdato:
10 aug 2005
Forfatter(e):
Genre:

Crisis Management By Apology

- Corporate Response to Allegations of Wrongdoing
Engelsk
Paperback 2005
Format:

Bog beskrivelse
This volume examines the role of apologia and apology in response to public attack. Author Keith Michael Hearit provides an introduction to these common components of public life, and considers a diverse list of subjects, from public figures and individuals to corporations and institutions. He explores the motivations and rationales behind apologies, and considers the ethics and legal liabilities of these actions. Hearit provides case studies throughout the volume, with many familiar examples from recent events in the United States, as well as an international apology-making case from Japan.

The broad-perspective approach of this volume makes the content relevant and appealing to practitioners and scholars in public relations, business communications, and management. It is a valuable text for courses that take a discursive approach to public relations, and it also appeals to readers in business management, examining apology as a response strategy to corporate crises.
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Specifikationer
Sprog:
Engelsk
Sider:
260
ISBN-13:
9780805837896
Indbinding:
Paperback
ISBN-10:
0805837892
Kategori:
PR
Udg. Dato:
10 aug 2005
Størrelse i cm:
22,9 x 15,4 x 1,4
Oplagsdato:
10 aug 2005
Forfatter(e):
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