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Critical Thinking for Marketers, Volume II
- Learn How to Think, not What to Think
Engelsk
Bogcover for Critical Thinking for Marketers, Volume II af Terry Grapentine, David Dwight, David Soorholtz, 9781631576706
Specifikationer
Sprog:
Engelsk
Sider:
85
ISBN-13:
9781631576706
Indbinding:
Paperback
ISBN-10:
1631576704
Udg. Dato:
30 nov 2016
Størrelse i cm:
22,8 x 15,2 x 0,5
Oplagsdato:
30 nov 2016

Critical Thinking for Marketers, Volume II

- Learn How to Think, not What to Think
Engelsk
Paperback 2016
Format:

Bog beskrivelse
Expands the background knowledge of other areas of critical thinking that are making major contributions to both marketing as a social science and marketing as an applied science. The volume is divided into thre sections - ‘Think Better’, ‘Cognitive Biases and Their Importance’, and ‘Conclusions’.
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Specifikationer
Sprog:
Engelsk
Sider:
85
ISBN-13:
9781631576706
Indbinding:
Paperback
ISBN-10:
1631576704
Udg. Dato:
30 nov 2016
Størrelse i cm:
22,8 x 15,2 x 0,5
Oplagsdato:
30 nov 2016
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