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CRM Fundamentals
Engelsk
Bogcover for CRM Fundamentals af Scott Kostojohn, Mathew Johnson, Brian Paulen, 9781430235903
Specifikationer
Sprog:
Engelsk
Sider:
248
ISBN-13:
9781430235903
Indbinding:
Paperback
ISBN-10:
143023590X
Udg. Dato:
13 okt 2011
Størrelse i cm:
23,5 x 19,4 x 1,4
Forlag:
Oplagsdato:
13 okt 2011

CRM Fundamentals

Engelsk
Paperback 2011
Format:

Bog beskrivelse
CRM Fundamentals is a critical and comprehensive resource for executives and project leaders tasked with managing customer relationship management (CRM) initiatives. It provides an introduction to CRM and how it delivers value to organizations, and describes the process to build and execute a CRM roadmap successfully—including identifying goals, lining up the right people, planning projects, choosing software packages and consultants, managing the initial CRM implementation, and maintaining and evolving the program over time.   Written by  senior CRM consultants, CRM Fundamentals includes plenty of detailed, useful advice to help you get the most value from your CRM investments and to avoid common pitfalls associated with CRM.
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465,98 kr
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369 kr
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Specifikationer
Sprog:
Engelsk
Sider:
248
ISBN-13:
9781430235903
Indbinding:
Paperback
ISBN-10:
143023590X
Udg. Dato:
13 okt 2011
Størrelse i cm:
23,5 x 19,4 x 1,4
Forlag:
Oplagsdato:
13 okt 2011
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