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Cultural Heritage Marketing
- A Relationship Marketing Approach to Conservation Services
Engelsk
Bogcover for Cultural Heritage Marketing af Izabella Parowicz, 9783030002862
Specifikationer
Sprog:
Engelsk
Sider:
158
ISBN-13:
9783030002862
Indbinding:
Hardback
ISBN-10:
3030002861
Kategori:
Udg. Dato:
7 nov 2018
Størrelse i cm:
15,6 x 21,8 x 2,0
Oplagsdato:
7 nov 2018
Forfatter(e):

Cultural Heritage Marketing

- A Relationship Marketing Approach to Conservation Services
Engelsk
Hardback 2018
Format:

Bog beskrivelse

Providing an overview of the marketing principles and tools that pertain to the area of heritage conservation services, this book combines research and practice to offer an alternative to the classical transactional marketing approach. Instead, the author argues for the relationship marketing approach, promoted and adopted by the Nordic School of Service Marketing. Offering a startlingly rare, but logical and practical marketing approach, this book also provides food for thought for academics dealing with managerial and marketing aspects in the field of cultural heritage and cultural heritage services.

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Specifikationer
Sprog:
Engelsk
Sider:
158
ISBN-13:
9783030002862
Indbinding:
Hardback
ISBN-10:
3030002861
Kategori:
Udg. Dato:
7 nov 2018
Størrelse i cm:
15,6 x 21,8 x 2,0
Oplagsdato:
7 nov 2018
Forfatter(e):
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