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Cultural Psychology
- A Special Issue of the journal of Consumer Psychology
Engelsk
Bogcover for Cultural Psychology af , 9780805897777
Specifikationer
Sprog:
Engelsk
Sider:
70
ISBN-13:
9780805897777
Indbinding:
Paperback
ISBN-10:
0805897771
Kategori:
Udg. Dato:
1 mar 2000
Størrelse i cm:
20,7 x 28,0 x 0,7
Oplagsdato:
1 mar 2000

Cultural Psychology

- A Special Issue of the journal of Consumer Psychology
Engelsk
Paperback 2000
Format:

Bog beskrivelse
First published in 2000. This is Volume 9, No 2 of the Journal of Consumer Psychology. Although there is growing interest in cultural differences in consumer behavior, focused and systematic consumer research on the topic is still in its infancy. The contributors to this special issue address the conceptual and methodological issues that are central to conducting cross-cultural research, including selecting or blending emic and etic research approaches, achieving measurement equivalence, expanding the cultural constructs and geographical regions under investigation, and understanding mediating processes. In the process, they review the progress that has been made in addressing these issues in consumer psychology and suggest a number of priorities for future research in this important domain.
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Specifikationer
Sprog:
Engelsk
Sider:
70
ISBN-13:
9780805897777
Indbinding:
Paperback
ISBN-10:
0805897771
Kategori:
Udg. Dato:
1 mar 2000
Størrelse i cm:
20,7 x 28,0 x 0,7
Oplagsdato:
1 mar 2000
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