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Customer and Business Analytics
- Applied Data Mining for Business Decision Making Using R
Engelsk
Bogcover for Customer and Business Analytics af Daniel S. Putler, Robert E. Krider, 9781466503960
Specifikationer
Sprog:
Engelsk
Sider:
316
ISBN-13:
9781466503960
Indbinding:
Paperback
ISBN-10:
1466503963
Udg. Dato:
7 maj 2012
Størrelse i cm:
26,1 x 18,4 x 2,0
Oplagsdato:
7 maj 2012

Customer and Business Analytics

- Applied Data Mining for Business Decision Making Using R
Engelsk
Paperback 2012
Format:

Bog beskrivelse

Customer and Business Analytics: Applied Data Mining for Business Decision Making Using R explains and demonstrates, via the accompanying open-source software, how advanced analytical tools can address various business problems. It also gives insight into some of the challenges faced when deploying these tools. Extensively classroom-tested, the text is ideal for students in customer and business analytics or applied data mining as well as professionals in small- to medium-sized organizations.

The book offers an intuitive understanding of how different analytics algorithms work. Where necessary, the authors explain the underlying mathematics in an accessible manner. Each technique presented includes a detailed tutorial that enables hands-on experience with real data. The authors also discuss issues often encountered in applied data mining projects and present the CRISP-DM process model as a practical framework for organizing these projects.

Showing how data mining can improve the performance of organizations, this book and its R-based software provide the skills and tools needed to successfully develop advanced analytics capabilities.

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Specifikationer
Sprog:
Engelsk
Sider:
316
ISBN-13:
9781466503960
Indbinding:
Paperback
ISBN-10:
1466503963
Udg. Dato:
7 maj 2012
Størrelse i cm:
26,1 x 18,4 x 2,0
Oplagsdato:
7 maj 2012
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