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Customer Behaviour in eCommerce
- Case Studies from the Online Grocery Market
Engelsk Paperback
Customer Behaviour in eCommerce
- Case Studies from the Online Grocery Market
Engelsk Paperback

526 kr
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Om denne bog

Online shopping is undergoing significant changes around the globe, evolving in the food and non-food segments alike. Representing a vital distribution channel that reaches countless customers, sales from online shopping have long-since exceeded USD 1000 billion per year and are growing steadily. This book is intended for general readers and professionals interested in companies'' strategic orientation in connection with their online format and building and strengthening customer loyalty. In this regard, their business strategies are not considered in their full scope and complexity; instead, the book focuses more narrowly on the relationship between business strategy, buying behavior and customer loyalty.

Product detaljer
Sprog:
Engelsk
Sider:
108
ISBN-13:
9783031235733
Indbinding:
Paperback
Udgave:
ISBN-10:
3031235738
Kategori:
Udg. Dato:
12 feb 2023
Længde:
0mm
Bredde:
155mm
Højde:
235mm
Forlag:
Springer International Publishing AG
Oplagsdato:
12 feb 2023
Forfatter(e):
Kategori sammenhænge